In this post, I am going to tell you why social media is not a reliable way for growth and why you should build your own platform. This is something I have learned through my experience in Digital Marketing over the past 10 years. And I am seeing that a
The written word is powerful. Isn’t it? In the age of social media, we might be distracted and sometimes we forget how powerful words are. There are memes, short videos, animations, and so many types of media. But words are still powerful. It connects. On a deep level. This
I am making a prediction. It is a bold prediction. And if the prediction goes wrong, it is my reputation at stake that I have built over more than a decade. And that prediction is: Media companies will die a slow, painful death. News organizations that produce content for a
Well, content is the centre of the marketing-verse. Without content, you can’t do marketing on any channel. Content forms the foundation of every marketing campaign. Humans are much more advanced than other species because we can communicate. Everyone does one-to-one communication but one-to-many communication is a skill that you
It’s the right time to leverage content marketing. And it’s the right time to become a content marketer or content writer. No, I’m not pulling it out of thin air. That’s what data is saying. Let’s look at a few of them. * According to Forbes,
This is a true story. In Nairobi, Kenya, 1000s of families live in villages. The villages are very close to the Nairobi national park. Unlike many national parks, Nairobi national park doesn’t have any fencing. Sometimes, wild animals like Zebras stray into the villages. And when they stray into
I have been in the business of content creation for the past 10 years. My first startup, a motorcycle publication (BikeAdvice.in) succeeded because of content marketing. My current startup, a performance marketing company, also gets its best customers and clients from content marketing. In this article, I want to
I am sure you have heard about simple interest and compound interest. If you have 1 lakh in cash and if you deposit it in a bank, you will get interest out of it. Let’s say you are getting 7% interest on fixed deposit and you are withdrawing it
Content marketing takes the priority in digital marketing compared to all the other modules. There is no doubt in that. It forms the foundation of all digital marketing activities. But good content doesn’t perform on its own without marketing. Good Content Marketing is about creating great content and also
If you are getting started with content marketing, you will soon realize that it is easy to create content but almost impossible to promote that content without having an audience. Outbrain has changed their interface. A new and updated version of this article is here: How to Drive More Traffic
Blogging is one of the best lead generation platforms available in the digital marketing world. Landing pages are also great, but you need to drive traffic to the landing pages – mostly via paid advertising. You can drive traffic from your blog to the landing page, but you will end up
The internet is full of advice about content marketing and SEO. And if you have been reading about content marketing, you would have come across the words ‘Content is King’. Yes, content is king and is the sole generator of human attention as I have explained in the post about
If you are a business owner or a marketing specialist, I am sure you have heard of drip marketing. In this article, you will learn what is drip marketing, and how it can automate the overall marketing & sales process of any business. The name drip marketing originated from drip
This article is a chapter from my book Content Marketing for Startups. Evolution of Content & Content Marketing is the most important chapter in this book. Here, we take a look into the evolution of language, communication, memes and content. It is important that we take a moment to understand