The internet is full of advice about content marketing and SEO. And if you have been reading about content marketing, you would have come across the words ‘Content is King’. Yes, content is king and is the sole generator of human attention as I have explained in the post about evolution of content marketing.
Most of the advice about good content is leaning towards writing large, in-depth pieces of content that would attract backlinks and long term traffic. Expert like Neil Patel constantly practice and preach writing in-depth content that is mostly 2,000 words or more.
In my experience, long pieces of content perform well. The top three best performing pages (in terms of reader engagement) on my blog are very long in-depth articles.
But there is a huge problem with creating such content. It is extremely difficult to write thought provoking, action inspiring 2,000 word articles.