The Ultimate Guide to Content Marketing

Content marketing takes the priority in digital marketing compared to all the other modules. There is no doubt in that. It forms the foundation of all digital marketing activities. But good content doesn’t perform on its own without marketing. Good Content Marketing is about creating great content and also marketing it in the right way.

I’ve been blogging for more than 10 years now and in this blog post, I want to share my learning and experiences on content marketing. We will cover 3 major areas:

  • Why content marketing?
  • The different types of content and…
  • The most common content delivery formats.

Let’s get started…

Why Content Marketing?

Before we get to the why – we need to look back a little about the history of content marketing. If you thought content marketing is a recent addition to the ‘tactics of marketing’, you would be wrong.

Content marketing is hundreds of years old and one of the oldest form of marketing that has existed. Not to mention, storytelling is one of the oldest forms of communication and also is a form of content marketing. Stories have been traditionally used to communicate values and establish brands.

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How to Drive More Traffic to Your Blog Posts with Outbrain

When you are a blogger, your primary motivation depends on how many internet users read your posts. Every blogger wants to grow a subscriber base over time, and if you reach a good number like 100,000 subscribers, you’ll keep growing without the need to hunt for new audiences. But the biggest question is: how to get to a number like 100,000 subscribers.

People will subscribe to your blog only if they like your content. And to have a chance at liking your content, they have to discover it first. That’s why, in the first few years of blogging, you’ll have to focus on marketing your content to a new audience and growing your subscriber base.

Read moreHow to Drive More Traffic to Your Blog Posts with Outbrain

How to Drive High Quality Traffic to Your Content Using Outbrain

If you are getting started with content marketing, you will soon realize that it is easy to create content but almost impossible to promote that content without having an audience.

Outbrain has changed their interface. A new and updated version of this article is here: How to Drive More Traffic to Your Blog Posts with Outbrain

Many top digital marketing experts agree that content marketing is 50% content and 50% marketing. After all, the term contains the word marketing in it. Gone are the days when quality content used to go viral and bring traffic on its own.

Getting traffic to content requires an audience that can amplify your content. Bloggers like myself have worked for years to build an audience and hence driving traffic to new content is easy – meaning, I need not pay for traffic.

Read moreHow to Drive High Quality Traffic to Your Content Using Outbrain

OptinMonster Pro Review – The Best Lead Generation Plugin for Content Marketers

Blogging is one of the best lead generation platforms available in the digital marketing world. Landing pages are also great, but you need to drive traffic to the landing pages – mostly via paid advertising. You can drive traffic from your blog to the landing page, but you will end up losing a lot of visitors along the way.

optin-monster-logo1So converting your blog visitors directly into subscribers is usually the easiest and fastest way to aggregate an audience for content marketing or generate leads for your business.

You may have noticed that I convert my visitors into subscribers and there is a good chance that you are already my subscriber.

I had published an article a while back on Seven ways to convert your web traffic into leads. But that article was more about the different methods available to generate leads from web traffic than the specific tools that you can use.

Today I am writing a comprehensive review of OptinMonster, a one-stop lead generation software that I have recently fell in love with! And if you had noticed some exit optin pages on my site, that’s from OptinMonster FYI.

Read moreOptinMonster Pro Review – The Best Lead Generation Plugin for Content Marketers

How to Get Free Search Engine Traffic with Content Pawns

The internet is full of advice about content marketing and SEO. And if you have been reading about content marketing, you would have come across the words ‘Content is King’. Yes, content is king and is the sole generator of human attention as I have explained in the post about evolution of content marketing.

Most of the advice about good content is leaning towards writing large, in-depth pieces of content that would attract backlinks and long term traffic. Expert like Neil Patel constantly practice and preach writing in-depth content that is mostly 2,000 words or more.

In my experience, long pieces of content perform well. The top three best performing pages (in terms of reader engagement) on my blog are very long in-depth articles.

But there is a huge problem with creating such content. It is extremely difficult to write thought provoking, action inspiring 2,000 word articles.

Read moreHow to Get Free Search Engine Traffic with Content Pawns