Content marketing takes the priority in digital marketing compared to all the other modules. There is no doubt in that. It forms the foundation of all digital marketing activities. But good content doesn’t perform on its own without marketing. Good Content Marketing is about creating great content and also marketing it in the right way.
I’ve been blogging for more than 10 years now and in this blog post, I want to share my learning and experiences on content marketing. We will cover 3 major areas:
- Why content marketing?
- The different types of content and…
- The most common content delivery formats.
Let’s get started…
Why Content Marketing?
Before we get to the why – we need to look back a little about the history of content marketing. If you thought content marketing is a recent addition to the ‘tactics of marketing’, you would be wrong.
Content marketing is hundreds of years old and one of the oldest form of marketing that has existed. Not to mention, storytelling is one of the oldest forms of communication and also is a form of content marketing. Stories have been traditionally used to communicate values and establish brands.