I have been in the business of content creation for the past 10 years. My first startup, a motorcycle publication (BikeAdvice.in) succeeded because of content marketing. My current startup, a performance marketing company, also gets its best customers and clients from content marketing.
In this article, I want to talk about how you can grow your business using content marketing. We will discuss about the different types of content and the marketing strategies you can use to promote the content.
Let’s first understand why “Content” is very important.
It might look like a bold claim, but it is true: “If the world cannot live without the internet, the internet cannot live without content.”
Content is the source of all attention, online or offline. If you think about all the different channels of digital marketing, you will be able to realize that content is the foundation for every channel.
- People search for content in the search engines.
- People share content on social media, without which platforms like Facebook will not exist.
- We send content via email, without which email marketing wouldn’t exist.
Even if you think about pre-internet marketing channels like TV, Radio, Newspapers and Magazines – they got the attention from the audience because of the content they created.