Content Marketing: The Why and The How

It’s the right time to leverage content marketing. And it’s the right time to become a content marketer or content writer. No, I’m not pulling it out of thin air. That’s what data is saying. Let’s look at a few of them. According to Forbes, content is the #1 marketing trend to budget for in 2019 According to CMI research, 57% of B2C marketers expect their content marketing budget to increase. According to the same research, half of the B2B marketers expect their content marketing budget to increase. According to Target Magazine, almost 1/3rd of the marketing budget is invested …

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Scaring the lions with automation

This is a true story.

In Nairobi, Kenya, 1000s of families live in villages.

The villages are very close to the Nairobi national park.

Unlike many national parks, Nairobi national park doesn’t have any fencing.

Sometimes, wild animals like Zebras stray into the villages.

And when they stray into the villages, they bring lions with them.

The lions sometimes kill the cows in the villages.

Many families have been living under the constant threat of lions attacking their cows.

Richard, a small 12 year old boy was put in charge of protecting his dad’s farm which had a few cows.

His responsibility was to protect the cows and scare the lions.

He tried various methods.

He tried lighting a fire, but the lions were not scared.

He tried putting up a scare crow, but he later discovered that lions are a bit smart. They can differentiate a scare crow from a real human.

One day, he noticed that the lions would keep away if he was moving around the farm with a torch.

And then it struck him!

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7 Ways to Grow Your Business with Content Marketing

I have been in the business of content creation for the past 10 years. My first startup, a motorcycle publication (BikeAdvice.in) succeeded because of content marketing. My current startup, a performance marketing company, also gets its best customers and clients from content marketing.

In this article, I want to talk about how you can grow your business using content marketing. We will discuss about the different types of content and the marketing strategies you can use to promote the content.

Let’s first understand why “Content” is very important.

It might look like a bold claim, but it is true: “If the world cannot live without the internet, the internet cannot live without content.”

Content is the source of all attention, online or offline. If you think about all the different channels of digital marketing, you will be able to realize that content is the foundation for every channel.

  • People search for content in the search engines.
  • People share content on social media, without which platforms like Facebook will not exist.
  • We send content via email, without which email marketing wouldn’t exist.

Even if you think about pre-internet marketing channels like TV, Radio, Newspapers and Magazines – they got the attention from the audience because of the content they created.

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The Content Compounding Method

evolution of content

evolution of content

I am sure you have heard about simple interest and compound interest.

If you have 1 lakh in cash and if you deposit it in a bank, you will get interest out of it.

Let’s say you are getting 7% interest on fixed deposit and you are withdrawing it every year.

If you do this for 30 years, your total money accumulated would be 3.1 Lakhs.

The principal of 1 lakh would have remained and you would have earned a total of 2.1 lakhs in interest over 30 years.

You would have got a interest of 7,000 every year.

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The Ultimate Guide to Content Marketing

Content marketing takes the priority in digital marketing compared to all the other modules. There is no doubt in that. It forms the foundation of all digital marketing activities. But good content doesn’t perform on its own without marketing. Good Content Marketing is about creating great content and also marketing it in the right way.

I’ve been blogging for more than 10 years now and in this blog post, I want to share my learning and experiences on content marketing. We will cover 3 major areas:

  • Why content marketing?
  • The different types of content and…
  • The most common content delivery formats.

Let’s get started…

Why Content Marketing?

Before we get to the why – we need to look back a little about the history of content marketing. If you thought content marketing is a recent addition to the ‘tactics of marketing’, you would be wrong.

Content marketing is hundreds of years old and one of the oldest form of marketing that has existed. Not to mention, storytelling is one of the oldest forms of communication and also is a form of content marketing. Stories have been traditionally used to communicate values and establish brands.

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