I am sure you have heard about simple interest and compound interest.

If you have 1 lakh in cash and if you deposit it in a bank, you will get interest out of it.

Let’s say you are getting 7% interest on fixed deposit and you are withdrawing it every year.

If you do this for 30 years, your total money accumulated would be 3.1 Lakhs.

The principal of 1 lakh would have remained and you would have earned a total of 2.1 lakhs in interest over 30 years.

You would have got a interest of 7,000 every year.

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Content marketing takes the priority in digital marketing compared to all the other modules. There is no doubt in that. It forms the foundation of all digital marketing activities. But good content doesn’t perform on its own without marketing. Good Content Marketing is about creating great content and also marketing it in the right way.

I’ve been blogging for more than 10 years now and in this blog post, I want to share my learning and experiences on content marketing. We will cover 3 major areas:

• Why content marketing?
• The different types of content and…
• The most common content delivery formats.

Let’s get started…

Why Content Marketing?

Before we get to the why – we need to look back a little about the history of content marketing. If you thought content marketing is a recent addition to the ‘tactics of marketing’, you would be wrong.

Content marketing is hundreds of years old and one of the oldest form of marketing that has existed. Not to mention, storytelling is one of the oldest forms of communication and also is a form of content marketing. Stories have been traditionally used to communicate values and establish brands.

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If you are getting started with content marketing, you will soon realize that it is easy to create content but almost impossible to promote that content without having an audience.

Outbrain has changed their interface. A new and updated version of this article is here: How to Drive More Traffic to Your Blog Posts with Outbrain

Many top digital marketing experts agree that content marketing is 50% content and 50% marketing. After all, the term contains the word marketing in it. Gone are the days when quality content used to go viral and bring traffic on its own.

Getting traffic to content requires an audience that can amplify your content. Bloggers like myself have worked for years to build an audience and hence driving traffic to new content is easy – meaning, I need not pay for traffic.

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Blogging is one of the best lead generation platforms available in the digital marketing world. Landing pages are also great, but you need to drive traffic to the landing pages – mostly via paid advertising. You can drive traffic from your blog to the landing page, but you will end up losing a lot of visitors along the way.

So converting your blog visitors directly into subscribers is usually the easiest and fastest way to aggregate an audience for content marketing or generate leads for your business.

You may have noticed that I convert my visitors into subscribers and there is a good chance that you are already my subscriber.

I had published an article a while back on Seven ways to convert your web traffic into leads. But that article was more about the different methods available to generate leads from web traffic than the specific tools that you can use.

Today I am writing a comprehensive review of OptinMonster, a one-stop lead generation software that I have recently fell in love with! And if you had noticed some exit optin pages on my site, that’s from OptinMonster FYI.

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