As of writing this blog post, my Facebook fan page has 236,582 Likes. Apart from my email list, articles on my blog & the search rankings, this Facebook page is one of my best assets. In this blog post, I want to tell you how I took it to this level, and the benefits I get from my Facebook page.
Before we dive into the strategies to grow a Facebook page, a word of warning: Do not put too much energy into building a Facebook Page and a following because end of the day it is a shared asset with Facebook. And Facebook has the power to reduce the organic reach so much that it is worth nothing. And there is nothing we can do about it.