An Interview with Pradeep Kumar, Founder of Slashsquare Blog Network

pradeepToday, I had a chance to interview Pradeep Kumar is the CEO & Founder of Slashsquare, an Indian Blog Network and a Web Consulting Firm.

He is one of the top bloggers from India and I picked his brain to get some of his learnings and experience in blogging & digital marketing.

He has developed successful content brands like HellBound Bloggers (HBB), MoviesDrop and DeviceBAR, and he is in the process of creating upcoming brands like FoodGravy, BookWritten, GameThem, Photovity, MusicBooze, and more!

Deepak: When does a blogger become truly successful? What metrics according to you determine success? Is it traffic, branding, revenue or something else?

Pradeep: I always see a Blogger as a Teacher, as someone who teaches millions or even billions. You can be a Blogger or even a Businessman, your success shouldn’t be tagged by money, sales or popularity, it should be your readers/customers.

Your focus should be on helping them or solving their problems. See what they want, analyse their needs, provide them suitable answers. Their satisfaction should be your success.

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How Golden Ratio Typography Increased My Blog’s Readership by 45.72%

How do you decide the font, line spacing and the content width for your blog or website content? If you were like me, you probably went ahead with what you thought was the best for your users. And more often that not, the choice represents our own tastes when choosing such elements for our content properties.

the golden ratio

It is time to stop guessing and start taking decisions based on mathematic and scientific principles. Let me introduce you to golden ratio typography. Before we get into what is golden ratio and golden ratio typography, let me first show you the results I got after implementing this typography on my blog.

How Golden Ratio Typography Helped This Blog

I changed my blog’s typography on December 22nd 2014 to golden ratio. I have compared the 30 days before and after this change. According to Google Analytics, my readership has improved by 45.72%.

golden ratio improvement

I have taken time spent on the site as the core indicator of readership. Since the content in my blog is more comfortable to read, people are spending more time on the site.

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How to Create a Self-Hosted WordPress Blog With Your Own Domain Name

I have been blogging for the past six years now (Since 2008). During this period, I have set up a lot of blogs. Some of them succeeded spectacularly, such as and this blog Some of them are performing moderately and continue to bring in passive income till today. Some of the blogs are for non-profit initiatives. Some of them died due to a failed revenue model, but they gave me experience.

A lot of people have asked me to publish a comprehensive guide to setup a self-hosted blog on a custom domain name. I have helped many people set up blogs. But surprisingly I never wrote an article about it, until now. Better late than never. Web Hosting $3.95

Here’s is a comprehensive guide to setting up your self-hosted WordPress blog on your own domain. I have tried to keep it short and simple. But if you find yourself stuck in some place, just leave a comment below, and I would be happy to help you.

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