A Beginner’s Guide to SEO

What is the first thing you do when you need an idea? Or you need help with some information? Faced with a problem, challenge or even a choice, these days the answer to it all is – Google.

And so, it is a cold harsh truth that every business needs a presence on the internet to survive. And since there are a million of options, it is important that a business practices good SEO to be visible to its potential customers.

Search Engine Optimization (SEO) is one of the most essential elements of Digital Marketing. It is the process of making your website visible to potential customers by making it appear high on search engine result pages.

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The Ultimate Guide to Mastering SEO in 2017 and Beyond

SEO is one of the essential components of digital marketing. If you are just getting started with learning digital marketing, SEO might look like a very complicated concept. But in reality, SEO is very simple. There is a lot to learn in SEO, but let’s first understand the fundamentals of SEO.

Think about why you use the search engines for in the first place. You enter “keywords” in a search engine looking for something. It could be for information (news & education), entertainment (movies & music) or transaction (buying products or services).

In all the above cases, you are searching for something that you know that it exists. Search engines are just an evolved form of yellow pages. You look for products and services that you already know about. That’s why the traffic from search engines are always of higher quality.

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How to Approach and Execute an SEO Project for a Client

seo-clientWorking on an SEO project for a client is completely different from optimizing your own website for the search engines. While building a website, you may have all the right elements in place and the website may never need major restructuring. But when you try to optimize an existing website for the search engines, you run into a whole lot of technical and non-technical challenges. If you are a part of an SEO agency an individual SEO consultant, you will find the following tips useful.

1. Establish Your Authority

SEO is a fast changing field. A lot of people have misconceptions and misinformation about SEO. How you think about SEO is completely different from how your client thinks about SEO. If you think you can “teach” your client about SEO, it may backfire because it hurts their ego. Though you have been hired only because they think you are good, it still helps to establish your authority in this field. Demonstrate how you have helped previous clients achieve their organic traffic goals. Show your achievements and results before you get started. A good personal connection with the key decision makers on the client’s side helps a lot in getting results fast.

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