Top 10 Institutes for an MBA in Digital Marketing with Course Details

Digital marketing is not a marketing fad. It’s a proven marketing strategy that’s here to stay. Therefore; a word of advice to every marketing undergraduate out there, learning digital marketing is not just a good career option anymore, it’s a must.

Digital marketing is a wide subject. It includes social media marketing, content marketing, email marketing & search marketing; to name a few. In short, digital marketing encompasses many other popular forms of marketing. And, because of the vastness of the subject-matter involved; there is substantial demand for digital marketers and a higher pay awaiting them in companies across the world.

If you do not believe us; just go ahead and look at some of the popular job portals online. All you will find is ‘Digital Marketing Executive’; ‘Social Media Manager’; ‘Digital Marketing Strategist’ etc.

Now, it’s common knowledge that India’s educational infrastructure is not the best in the world. Finding the right digital marketing course in India can be difficult. However, considering the ongoing pandemic, pursuing an MBA or postgraduate course in digital marketing abroad isn’t the safest option.

Keeping that in mind, I’d like to remind my readers, the digital marketing industry values skills over degree. Thus, do not be disheartened, I still believe there are many, small to large Indian institutes, providing quality digital education to their students.

Top 10 MBA in Digital Marketing Programmes

Given below are some of the best schools in India that offer MBA in Digital Marketing in India (in no specific order):

1. IIDE – Indian Institute of Digital Education, Mumbai, Maharashtra

IIDE is an award-winning institute that specialises in digital skill training. They stand at the top of this list as they offer the most comprehensive MBA level digital marketing programme in the market. They’ve collaborated with MBA mentors across leading Digital marketing setups and curated an exhaustive digital marketing programme including the technical skills, communication skills and managerial skills required to succeed in this industry.

Their MBA Level post-graduate course in digital marketing provides a holistic perspective of the industry along with relevant case studies, assignments, personal career guidance, MBA level exposure, mentoring, a 2-month mandatory internship and placement assistance at the top companies in the country.

Course Curriculum

Their curriculum is a unique combination of technical skills, communication skills and managerial skills required by a digital marketer. It’s designed in such a way that an individual goes through a journey of learning the most fundamental concepts to the most relevant concepts of the digital marketing industry.

• Introduction to Digital Marketing
  > Traditional Media vs Digital Media
  > Digital Marketing Possibilities
• Website Creation
  > Website Planning
  > Build your WordPress site
• Search Marketing
  > Google Search Engine Optimisation (SEO)
  > Google Search Engine Marketing (SEM)
  > Bing Search Engine Marketing
  > App Store Optimisation (ASO)
  > Remarketing
• Content Marketing
  > Popular Content Formats
  > Content Calendar
  > Copywriting
  > Design Essentials
  > Blogging & AdSense
• Social Media Marketing & Management
  > FB, Insta, Twitter, LinkedIn, Pinterest
  > Social Media Marketing (Organic)
  > Social Media Marketing (Paid) on all platforms
  > Online Reputation Management
  > Social Listening
• Video Marketing
  > Scripting
  > What makes a Video go Viral
  > Facebook, YouTube & TikTok
  > YouTube (SEO)
• More forms of Digital Marketing
  > Email Marketing
  > Mobile Marketing (Notification, SMS, QR Code)
  > Influencer Marketing
  > Ecommerce Management
  > Build an Ecommerce Site using Shopify
  > Affiliate Marketing
  > Podcast Marketing
  > Innovations on Digital Platforms
  > Customer Relationship Management Tools (CRM)
  > Marketing Automation Tools
• Integrated Marketing (Full Funnel Marketing)
  > KPI Setting
  > Media Planning (Self Served)
  > Media Planning (Non-Self Served)
  
  
• Soft Skills
  > Interview Skills
  > Resume Making
  > Presentation Skills
  > Advanced Excel skills
  > Advanced PPT skills
• Agency Skills
  > How to approach a client brief
  > Art of Pitching in the Media Industry
  > Introduction to Departments in an Agency
  > Agency Visits and Management Interaction

Eligibility

• Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognised University with a minimum 55% score
• Students who have appeared for their final year degree examination, however, the admission would be provisional until results are provided by the learner.

Course Highlights

• 2-month Mandatory Internship
• Learn from CEOs & Leaders of the Industry
• 100% Practical Training with over 28+ Industry Tools
• 13+ Live Projects
• Case-Studies based learning approach
• Industry Recognised Certifications
• 100% Placement Assistance at Top Companies
• 1-on-1 Career Guidance
• Portfolio Building & Interview Training
• Collaborative and Empowering Student Culture
• Free Workshops, SuperSession and Corporate Treks

I’ve personally had the chance to visit IIDE’s campus, and you can read all about my experience in my ‘Indian Institute of Digital Education (IIDE) Review’ blog.

Contact Details

Phone: +91 7304442840
Email: admissions@iide.co
Website: iide.co

2. IIKM, Business School, Chennai

IIKM is one of the fastest-growing and popular B-Schools in South India that offers industry-oriented management programs. They’ve recently joined hands with Global IT vendors – Microsoft & SAP to provide high-end ERP training to their learners. They offer a Master of Business Administration degree in Digital Marketing & e-Commerce, making them one of the very few institutes offering a direct MBA in digital marketing.

Course Curriculum

IIKM’s MBA in Digital Marketing programme offers a curriculum that emphasises on practical and application-oriented learning. It’s the perfect amalgamation of an MBA in marketing and digital marketing.

• Semester 1
  > Management Concepts and Practices
  > Accounting for Beginners
  > Organisational Behaviour
  > Fundamentals of Digital Marketing and E-Commerce
  > Statistics for Business
  > Business Oriented Computer Applications
  > Written Analysis and Communication
• Semester 2
  > Strategic Management
  > Social Media Marketing
  > Content Marketing
  > Media Planning and Buying
  > Internship and Report
  > Business Law and Ethics
• Semester 3
  > Marketing Management
  > Human Resource Management
  > Financial Management
  > Sales and Distribution Management
  > Digital Branding
  > Search Engine Optimisation and Search Engine Marketing
• Semester 4
  > Project Management
  > Cloud Computing
  > Mobile Marketing
  > Gamification
  > Web and Mobile Analytics
  > Project Work

Eligibility

• Bachelor’s Degree of minimum 3 years duration with 50% marks (45% in case of candidate belonging to reserved category) at the qualifying Examination.
• Merit will be determined based on your score in CAT/MAT/XAT/CMAT/ATMA/ IIKM-MAT and qualifying examination.

Course Highlights

• Expert Faculty
• Industry-oriented Curriculum
• Live Projects
• 100% Placement Support
• Certification by International Organisations like KPMG, Google, etc

Contact Details

Phone: +91- 44 – 4860 0030
Email: contact@iikm.in
Website: iikm.in

3. Rayat Bahra University

Rayat Bahra University has partnered up with Sunstone Eduversity to offer their learners a new-age Master of Business Administration (MBA) programme. While this is not a dedicated MBA in digital marketing course, they do provide applied specialisations in digital marketing. It is a 2 year UGC approved program with a curriculum designed to impart industry-relevant and quality education.

Course Curriculum

As mentioned earlier, they do not provide a direct MBA in digital marketing program, instead they offer their students digital marketing as a specialisation. If you’re planning on making a career in digital marketing, I’d suggest learning digital marketing from a dedicated course as it is a vast topic and would require much more in-depth training.

Specialisations Offered:

• Insurance Management (Applied specialisation)
• Business Analytics (Applied specialisation)
• Logistics and Supply Chain Management (Applied specialisation)
• Banking Operations (Applied specialisation)
• Digital Marketing (Applied specialisation)
• Finance
• Marketing
• Human Resource Management (HR)
• Operations
• Information Technology
• International Business

Eligibility

• Graduates with minimum 50% marks (45% for SC/ST category) or an equivalent CGPA in any discipline from a recognized university.
• Students currently in their final year of graduation can also apply. In that case, the admission offered will be provisional.
• Students must have appeared in any one of the following entrance exams – CAT, MAT, XAT, CMAT, ATMA, NMAT, State Entrances.

Course Highlights

• No Placement No Fee. 100% Placement Support
• 15-month Classroom Training
• 9-month paid internship
• Dual specialisations offered 

Contact Details

Phone: +91 97800-40777, +91 98888-06027
Email: info@rayatbahrauniversity.edu.in
Website: rayatbahrauniversity.edu.in

4. RVS Institute of Management Studies and Research, Coimbatore, Tamil Nadu

Although not a very well known college, it’s one of the few Indian colleges that offers students an opportunity to pursue digital marketing as an elective along with their MBA programme. Trainedge has collaborated with the college to improve the course content delivery and make it a better course; all-around. Real-time projects make it a very practical-oriented course. Most of the faculty who teach here are from IIM or ISB; giving students access to some of the best minds in the industry.

Course Curriculum

I’d like my readers to note the RVS Institute of Management Studies and Research offers digital marketing as an elective rather than a dedicated MBA in digital marketing. While they do cover some of the key digital marketing concepts, there’s no doubt digital marketing has many more principles. Hence, if you’re planning on a full-fledged digital marketing career, opt for a dedicated MBA in digital marketing course.

Topics covered under digital marketing at RVS Institute of Management Studies and Research:

• Social Media Marketing & Web Analytics
• Search Engine Optimisation & Search Engine Marketing
• Consumer Behaviour
• Creative Technologies and Website Design
• Digital Marketing Strategy

Eligibility

• Graduates from any discipline can apply
• Minimum 50 % in CAT/MAT/XAT/TANCET score
• Minimum 50% average marks in 10th, 12th & UG Degree

Course Highlights

• 2-year RVS Tech MBA Program
• 2-month Mandatory Internship
• Expert Faculty
• Immersive Classroom Training 
• Seminars from Industry Experts
• Capstone Project
• Certifications
• Placement Assistance at Top Companies

Contact Details

Phone: +91 98652 01155
Website: rvsimsr.ac.in

5. Suryadatta Institute of Business Management, Pune

The Suryadatta group, over the years, has grown into a large family of academic institutions in disciplines such as School, Management, Travel & Tourism, Hotel Management, Media & Mass Communication, and more. The course offered in this college is known by the name: MBA in Digital Media and Communication Marketing a.k.a an MBA in digital marketing.

Course Curriculum

Their MBA program may not exactly be a ‘digital marketing course’ but the course teaches students a lot of important digital marketing nuances. It’s a two-year course. It’s a normal MBA course with digital media and communication marketing being the main elective.

• Financial Management
• Marketing Management 
• Human Resource Management 
• Logistics and Supply Chain Management 
• International Business

Specialisations:

• Research and Business Analytics 
• Digital Marketing
• Artificial Intelligence, Machine Learning and Deep Learning

For Entrepreneurs and Aspiring Startup Founders:

• Family Managed Business

Optional Electives:

• Agri-Business Management  
• Banking Insurance and Financial Services 
• Media and Entertainment 
• Pharmaceuticals Management 

Eligibility

• Graduate from any discipline from recognised University (Final year students can also apply) with 50% marks in Graduation / Previous year, (45% for reserved category)
• Valid entrance test scores such as CMAT / CAT / XAT / GMAT/ STATE CET / MAT / ATMA are eligible to appear for PI
• Students who have not taken the Entrance Test but are planning for the same in the near future are also eligible to apply.

Course Highlights

• 2-year Full-Time Post Graduate Management Program
• Certifications
• Distinguished Faculty
• Placements in Reputed National & Multinational Companies
• Regular Seminars & Guest Lectures
• Students Committees and Clubs
• Case Study Learning

Contact Details

Phone: 8956932418 / 8956932402 / 8956932400 / 7776072000
Website: suryadatta.org

6. RIMT University, Punjab

RIMT University is an established university by the Punjab State Legislature and is included in the list of universities maintained by University Grants Commission. They offer a two-year full-time course. Presently, the college does not have a ‘university’ status. Instead, it has the title of ‘deemed to be university’. It’s a private college that was founded in 2001.

Course Curriculum

RIMT University doesn’t offer an MBA in Digital Marketing straight off the bat. However, they follow the base MBA course structure similar to other colleges along with certain modules of digital marketing. Along with the marketing syllabus, students will be taught:

• Social Media Marketing
• Digital Marketing
• E-commerce
• Data Analytics & Interpretation

Eligibility

• All those candidates who have passed a Bachelor’s Degree with a minimum of three-year duration in any discipline from a University recognised by the University Grants Commission (UGC).

Course Highlights

• 2-year Full-time PG Course
• Industry Recognised Certification
• Placement Assistance

Contact Details

Phone: 1800 137 0022
Email: info@rimt.ac.in
Website: rimt.ac.in

7. JK Lakshmipat University, Jaipur, Rajasthan

The university is young, founded less than a decade ago in 2011. It’s a private university but is UGC approved and is also a member of the AIU. They’ve helped their students perceive learning as a continuous process in order to produce future-ready professionals with the skills ready to take on the future world. Over 30% of their MBA graduates received an annual package more than the total fee paid.

Course Curriculum

JK Lakshmipat University has a unique course to offer but one that’s probably going to be the most valuable in the future. The college offers an MBA program called Pinnacle MBA with digital marketing as an elective. It’s a full-time, two-year course.

Electives Offered:

• Marketing
• Strategy
• Operations
• Innovation
• Organisational Behaviour
• Human Resource
• Accounting
• Finance
• Business Planning
• Business Ethics
• Digital Marketing
• Entrepreneurship

Eligibility

• Minimum 50% marks (45% for SC/ST Candidates) or equivalent CGPA in a three-year bachelor’s degree (10+2+3) or equivalent in any discipline from a recognised university.
• Students appearing in the final examination of bachelor’s degree can also apply.
• The candidates must have appeared in CAT/MAT/ATMA/XAT/CMAT or any other national level entrance test. In case the candidate has not appeared for any of the mentioned tests, they will have to appear in the JKLU Management Entrance Test (MET) to qualify for the programme.

Course Highlights

• Expert Faculty and Senior Practitioners
• Experiential Projects and Startup Studio
• Individual Mentorship by Senior Industry Leaders
• Personal Leadership Development
• Multidisciplinary Learning

Contact Details

Phone: 91-83022 23344
Email: surabhi.tripathi@jklu.edu.in
Website: jklu.edu.in

8. Integral University, Lucknow, Uttar Pradesh

Integral University is a premier university accredited by NAAC, located in Lucknow, Uttar Pradesh, India. They are also recognised as a Scientific & Industrial Research Organisation by the Department of Scientific & Industrial Research, Ministry of Science & Technology, the Government of India.The course offered here is an MBA in Digital Marketing and E-Commerce. It’s a private university that’s part of the AIU. UGC approved; NAAC gave it a ‘B’ grade. It’s a full-time course that takes up two years of one’s life.

Course Curriculum

While this is not a dedicated MBA in digital marketing course, they do provide applied specialisations in digital marketing. Again, for the aspiring digital marketers of tomorrow, I’d recommend doing a dedicated MBA in digital marketing course rather than take it up as a specialisation subject.

Specialisations offered are:

• Digital Marketing

Eligibility

• Graduates from any discipline can apply
• Minimum 55% in an undergraduate degree

Course Highlights

• Expert Faculty 
• Case Study Approach
• Student Projects
• Industry Interactions
• Placement Assistance

Contact Details

Phone:  +91 9335177775
Email: info@iul.ac.in
Website: iul.ac.in

9. Centurion University of Technology, Bhubaneswar

Centurion University of Technology and Management was established in the year 2005. It is a product of a group of ambitious academics with the aim to provide high quality education in India and across the world. They are a private university, it’s UGC approved and holds Grade ‘A’ accreditation received from NAAC. The university is also a member of the AIU.

Course Curriculum

They too offer an MBA program like most colleges; it’s a two-year, full-time course. While they don’t offer a direct MBA in digital marketing program, they do offer their students with digital marketing as an elective.

Specialisations offered are:

• Digital Marketing & Marketing Communications

Course Highlights

• Expert Faculty 
• Placement Assistance

Contact Details

Phone: +91 (0674) 2596228
Website: cutm.ac.in

10. Xavier Institute of Management and Research, Mumbai

The Xavier Institute of Management and Research is one of the most well-known MBA colleges that offer an MBA in digital marketing. It came into existence in 2006 as a member of the world’s largest education network – Society of Jesuits. They provide education at a postgraduate level to aspiring learners in the field of management.

Course Curriculum

It does not specifically have an MBA in digital marketing course to offer. But instead, they offer a Masters of Management Studies course with digital marketing as a specialisation subject. It’s a full-time, two-year course. Specialisations offered are:

• Digital Business & Digital Marketing
• Human Resource & Digital Human Resource
• Finance & Digital Finance
• Information Technology

Course Highlights

• 2-year Full-time PG Course
• Case Study Learning Method
• Wi-Fi enabled Classrooms
• Industry Recognised Certification
• Placement Assistance
• Cultural Events

Contact Details

Phone: (+91) 22-2265-0608/0609
Email: admin@ximr.ac.in
Website: ximr.ac.in

In addition to these colleges, some other top universities that offer an MBA in digital marketing or as a specialisation in India, are:

11. Manav Rachna International Institute of Research and Studies (MBA with specialisation option of Digital Marketing)
12. Dr. D. Y. Patil Institute of Master Business Administration (MBA with specialisation option of Digital Marketing)
13. RNB Global University (MBA in Digital Marketing and E-Business)
14. SGT University (MBA with specialisation option of Digital Marketing)
15. Sir Padampat Singhania University (MBA in Digital Marketing and E-Business)

I hope you could find the best-suited institute offering an MBA in digital marketing course among these options. Please feel free to drop a comment below for any further queries.