In the last article I talked about how Facebook Ads and Google Ads are different.
In this article, I want to talk more about Facebook Ads.
I have spent exactly $55,479.03 in the past 3+ years of on Facebook Ads.
That’s around 37 Lakhs INR. (My ad account is very old and it was setup in USD when I started).
All my ads combined has reached 16,905,929 people.
That’s almost the total population of Netherlands!
I have created 492 ad campaigns so far.
And so far I’ve got a great ROI.
Many people cannot make Facebook Ads work because they approach it the wrong way.
The first thing to keep in mind while advertising in Facebook is that it is an outbound advertising medium.
Google Ads (Search) is an inbound advertising medium.
In Google search, people are looking for a product or service actively.
In Facebook, we are interrupting people with ads.
They are doing something else, and we are interrupting them.
The biggest advantage of Facebook is the targeting precision. You can reach the right people who are most likely to be interested in our ad.
That’s because Facebook has the biggest collection of user’s personal data in the world.