This idea has been brewing in my mind for a while and slowly it will come to fruition. I want to create the largest and the most exclusive digital marketing club in the country. Defining the WHY of it is very important for its success because the purpose is what drives us. And I want to take a moment to address the WHY in this blog post.
We humans are social animals. We stack ourselves up against an established social hierarchy. Like minded people get together and form a small social group. Back in the days before the internet, it was very difficult to find like minded people across the country. If you were interested in a niche topic, there wouldn’t be enough people in your city or town to actually make a club around it. Even if they existed, it is difficult to find them without a tool like the internet.
So the famous and active clubs were city based clubs. Almost every city has a several decades old club named after the city itself. Bangalore Club, Salem Club and so on. And there are Lions club and Rotary clubs. I have been part of these clubs and they are not that exciting. You might find one or two like minded people and the rest are little bit… (I don’t know what to say, but you get it!).
In the era of internet, it is 100x easier to connect with like minded people. But the ease of connecting has also restricted most of us to an online medium where we just use text to communicate… most of the time. Audio and Video are available, but we are too shy to put ourselves online because someone who is hesitating to troll you offline would comfortably destroy you online. And also there is a permanent record of what you’ve said that will exist, for who knows how long?