Digital Masters Conference – Chennai

I’m just back from a power packed event at Chennai – The Digital Masters Conference. After doing a conference at Mumbai on August 15th 2019, this is the second time we are doing it. The event was sold out with 700+ people attending the event. The Digital Masters Conference is conducted by an alliance of 9 Digital Marketers in India (The Digital Masters Alliance) in partnership with Success Gyan, India’s leading events company. The Digital Masters include me and 8 other Digital Marketing Experts: Avi Arya: Founder of Internet Moguls Sorav Jain: Founder of SoravJain.com and EchoVME Sanjay Shenoy: co-Founder …

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Digital Masters Conference is Coming to Chennai and Hyderabad

It was my first time, and to be honest, I was terrified. I can feel the butterflies in my stomach. I thought I was going to freeze on the stage… forget the lines… and become the joke of the event. Fortunately, it didn’t happen. The audience was amazing. Ashish Vidyarthi set the vibe so high, and they were pumped. I felt so comfortable being in front of them, and I gave one of my best presentations, and everyone loved it. Trust me, having a thousand people cheering up as you speak is an unbelievable experience. Wait… my bad. I didn’t …

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My Experience at Kolkata Digital Marketers Meet-up

Ever since I started-up PixelTrack, I have been tied up because of various commitments pertaining to courses, agency and events. Despite that I try to stay connected with my students and digital marketing community via emails and on my Facebook group. In 2018, I decided to move on from these virtual catchups to the real meet-ups. Reason being, face-to-face conversations helps you understand each other in ways that online communication methods sometimes cannot. It was a wonderful experience in Bangalore, Chennai, Delhi and Mumbai. But at the risk of sounding biased, I have to admit that Kolkata has been the …

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I am Starting a Digital Marketing Club and Here’s Why

This idea has been brewing in my mind for a while and slowly it will come to fruition. I want to create the largest and the most exclusive digital marketing club in the country. Defining the WHY of it is very important for its success because the purpose is what drives us. And I want to take a moment to address the WHY in this blog post.

We humans are social animals. We stack ourselves up against an established social hierarchy. Like minded people get together and form a small social group. Back in the days before the internet, it was very difficult to find like minded people across the country. If you were interested in a niche topic, there wouldn’t be enough people in your city or town to actually make a club around it. Even if they existed, it is difficult to find them without a tool like the internet.

So the famous and active clubs were city based clubs. Almost every city has a several decades old club named after the city itself. Bangalore Club, Salem Club and so on. And there are Lions club and Rotary clubs. I have been part of these clubs and they are not that exciting. You might find one or two like minded people and the rest are little bit… (I don’t know what to say, but you get it!).

In the era of internet, it is 100x easier to connect with like minded people. But the ease of connecting has also restricted most of us to an online medium where we just use text to communicate… most of the time. Audio and Video are available, but we are too shy to put ourselves online because someone who is hesitating to troll you offline would comfortably destroy you online. And also there is a permanent record of what you’ve said that will exist, for who knows how long?

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My Talk at Digital Marketing Summit, SRCC Delhi

Recently I was invited to SRCC (Shri Ram College of Commerce) to talk about digital marketing. This came at a very narrow timing for me. The Talk at Delhi was on a Sunday and Monday-Tuesday I had to lead the Marketing Masterclass for Mercedes-Benz at Chakan, Pune.

I requested the organizers to get me a same day flight from Pune to Delhi and back on the same day. Fortunately, they were able to arrange that and I was able to deliver my talk.

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