My Experience at Kolkata Digital Marketers Meet-up

Ever since I started-up PixelTrack, I have been tied up because of various commitments pertaining to courses, agency and events. Despite that I try to stay connected with my students and digital marketing community via emails and on my Facebook group. In 2018, I decided to move on from these virtual catchups to the real meet-ups. Reason being, face-to-face conversations helps you understand each other in ways that online communication methods sometimes cannot. It was a wonderful experience in Bangalore, Chennai, Delhi and Mumbai. But at the risk of sounding biased, I have to admit that Kolkata has been the …

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I am Starting a Digital Marketing Club and Here’s Why

This idea has been brewing in my mind for a while and slowly it will come to fruition. I want to create the largest and the most exclusive digital marketing club in the country. Defining the WHY of it is very important for its success because the purpose is what drives us. And I want to take a moment to address the WHY in this blog post.

We humans are social animals. We stack ourselves up against an established social hierarchy. Like minded people get together and form a small social group. Back in the days before the internet, it was very difficult to find like minded people across the country. If you were interested in a niche topic, there wouldn’t be enough people in your city or town to actually make a club around it. Even if they existed, it is difficult to find them without a tool like the internet.

So the famous and active clubs were city based clubs. Almost every city has a several decades old club named after the city itself. Bangalore Club, Salem Club and so on. And there are Lions club and Rotary clubs. I have been part of these clubs and they are not that exciting. You might find one or two like minded people and the rest are little bit… (I don’t know what to say, but you get it!).

In the era of internet, it is 100x easier to connect with like minded people. But the ease of connecting has also restricted most of us to an online medium where we just use text to communicate… most of the time. Audio and Video are available, but we are too shy to put ourselves online because someone who is hesitating to troll you offline would comfortably destroy you online. And also there is a permanent record of what you’ve said that will exist, for who knows how long?

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My Talk at Digital Marketing Summit, SRCC Delhi

Recently I was invited to SRCC (Shri Ram College of Commerce) to talk about digital marketing. This came at a very narrow timing for me. The Talk at Delhi was on a Sunday and Monday-Tuesday I had to lead the Marketing Masterclass for Mercedes-Benz at Chakan, Pune.

I requested the organizers to get me a same day flight from Pune to Delhi and back on the same day. Fortunately, they were able to arrange that and I was able to deliver my talk.

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Digital Marketing & Blogging Workshop at Mumbai

Recently I was invited to ResellerClub’s event called Cloud Bazaar in Mumbai. I spoke about my digital marketing journey and how to help businesses with digital marketing for an hour in the main auditorium. Then there was another one hour of parallel track section which was more like a workshop on blogging. One of the best moments of a blogger is to meet his/her readers in person. I have met quite a few readers in Bangalore because Bangalore is where I stay. However, meeting followers and readers in other cities is not as easy as meeting them in Bangalore because …

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