Have you heard about the book “Think and Grow Rich?”
It was published during the Great Depression period and 100 million copies have been sold since then.
How about “How To Win Friends and Influence People?”
Another book published during the same time and is #11 on the Amazon’s all time best seller and it is still selling more than 100,000 copies every year.
And both the books are 80 years old.
But, why are they still selling?
Or the better question is why people are still buying them?
Almost everything you want to learn is out there available on the internet for free.
Do you want to become a better digital marketer? Millions of blog posts can help you.
Do you want to become a better writer? Another million blog posts to help you.
But still, you are buying books or courses.
Why?
Because we have an insatiable desire to get better at things.
We want to be better than what we are right now.
We want to earn more than our colleagues.
We want to be better than our neighbours or relatives or friends.
We want to live better.
We want to own better gadgets.
We want to own a better car or motorcycle.
And we are willing to buy books or courses or programs that could help us to get better.
That’s what info products do and that’s why info products sell.
That’s why info marketing is thriving.
And that’s why you should consider creating an info product.
Because the info product gives you a unique advantage.
Create once and sell multiple times without needing to produce more or running out of stock.
It works in almost all niches. Because every market has these people, who want to get better.
That’s what makes info product marketing as the key to your freedom.
Freedom from working 9 to 5 and being a slave to it.
Freedom to choose your work hours and vacation without seeking anybody’s permission.
Freedom to live as you wish and dream.
It worked for me. It helped me to break my rat race and become an entrepreneur.
And I want the same for you.
In this blog post, you are going to learn how to create your successful info product even if you have never built one before.
I have come up with a 12-step product creation process which is tested and fine-tuned based on my experience of producing around 8+ info products in the last couple of years and generating around 1 crore + revenue from them.
Let’s get to it.
Gerry Robert’s idea about book publishing is about how you can publish a book, become a published author and then benefit from the authority and credibility that comes from publishing a book. It’s more about personal branding than making money from actually selling the book.