General Digital Marketing Articles

Here’s a collection of articles on Digital Marketing. I have written about SEO, PPC, Email, Social Media and other articles related to digital marketing. If you have any questions about digital marketing, feel free to contact me.

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What I Learned From Starting My Own Hosting Service

by Deepak Kanakaraju on July 27, 2017

I had started a hosting service as an experiment a few months back. Though I knew that it wasn’t an easy business to run, I just wanted to do it because I wondered how the business worked and wanted to learn more about it.

Hosting services are in high demand, many companies are targeting this market, and they pay huge affiliate commissions. I never understood how they could pay such huge commissions esp. when there are so many overheads. Starting and running my hosting service for a short time helped my understand the intricacies of the business model.

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My First Digital Marketing Workshop at IISC, Bangalore

by Deepak Kanakaraju on February 3, 2016

Last weekend I conducted a digital marketing workshop at IISC Bangalore. This was the first time I conducted a workshop and met my readers and followers in person. It was a mind blowing experience.

dm-workshop

The workshop had 82 attendees and many people had travelled from far off places to come to this workshop. One person had come all the way from Mumbai!

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Today I am excited to announce the launch of my eBook – How To Sell Real Estate Using Digital Marketing. If you have ever wondered how you can market real estate properties online, then you should grab this ebook. It also comes with 4 video tutorials which explains the various processes step by step!

HowtoSellRealEstateUsingDigitalMarketing 3 copy

(Click Here to Buy & Download Instantly)

I have taken up a few real estate marketing projects as a consultant recently and the campaign has worked well for me. The client is happy with the campaigns and looks like I will be getting more clients in this space.

In this ebook, I have shared all the secrets of running a successful digital marketing campaign for real estate.

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Accept Credit Card Payments Online in India at 0% Transaction Fee

by Deepak Kanakaraju on September 14, 2015

If you are wondering how to accept credit card payments online in India for your business or even personal needs, your search ends here. Until Instamojo, accepting online payments in India was cumbersome.

Accept credit card payments online

There were no good PayPal alternatives and the only method that we used to transfer payments was netbanking, IMPS, checks or RTGS. Now with Instamojo you can start collect netbanking, credit card or debit card payments online at 0% fees (for a limited time).

The usual transaction fee is 1.9% + service tax, but if you sign up through this link, you will get the first 50 transactions for free. And you have the opportunity to earn another 950 free transactions by referring other people to use Instamojo.

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Creating a great brand from scratch is the dream of every startup entrepreneur. To build a brand, advertising was the primary channel until a few years back. But in today’s digital era, a great brand cannot be built using advertising alone. A lot of billion-dollar brands have been built from scratch with no money spent on ads!

user engagement and experience

Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. A low barrier of entry to experiencing their products and services attracts consumers at zero cost. From them we can learn that valuable brands can be built without investing money in mass media advertising.

Only a few entrepreneurs understand branding and the rest end up wasting money in ‘branding activities’. Some marketers think that they can create a great brand by out-spending the competition on advertising. So they end up investing money in driving brand impressions. They roll out fancy TV ads, get millions of banner ad impressions online and cover the first page of our daily newspaper.

These ads compete for the consumer’s attention… And we (consumers) try our best not to pay attention to these interruptive ads!

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24ADP, Pune’s first digital marketing conference is happening on June 6th & 7th. This conference is organized by Pune Digital Marketers.

24-ADP-Logo

The conference will have speakers who are prominent digital marketers. This includes people from LinkedIn, Sokrati and Zomato. According to 24ADP, here’s what they are offering:

The conference will be held on the 6th (Saturday) and 7th (Sunday) of June 2015. Each day will have speaker sessions and panels that will give the insights of some of the prominent digital marketers.

The outcome will be an event stretched across two days with each day 12 hour session of insightful and engaging conversations based on knowledge sharing. This is the first time Pune will be hosting a forum of this kind and will give Punekars a strong platform to communicate.

Here’s a glimpse of the key speakers you will find at 24ADP.

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Search Engine Journal recently published a list of top 10 marketing blogs in India. It was exciting to see DigitalDeepak.com ranked among them!

digital deepak top 10 marketing blogs

Other well known blogs which which were featured include Digital Vidya, Sorav Jain’s Blog and Social Samosa.

Apart from listing the top 10 blogs, Albert Costill also wrote about Obama’s visit to India, Dominos’ dominance in India and the hyperfast growth of the Indian economy.

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You may have noticed that Housing.com has bought an online real estate forum for INR 8 Crores. I have used this forum a while back to discuss about my real estate purchases. It is a great forum called the Indian Real Estate Forum but usually referred to as IREF. Even the logo is just IREF.

housing logoIt is hosted at IndianRealEstateForum.com – a pretty long and boring domain name which is almost impossible to type every time you want to visit that forum.

It is quite reasonable to buy the domain IREF.com and rebrand the Indian Real Estate Forum.

Housing.com doesn’t need anyone to teach them about the importance of owning good domain names. They bought Housing.com at a price of $500,000 (Around 3 Crores INR) to move away from Housing.co.in.

Right now if you visit IREF.com, it redirects to IndianRealEstateForum.com. I guess this is a recent change. Four letter .com names (called as LLLL.com) usually sell for high prices in the range of $10,000 – $25,000.

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Choosing a great brandable domain name for business is just as important as selecting the business name itself. Domain names have become so important that, many companies look for available domain names even before deciding a name for their company.

For some business-owners, domain name selection may seem like the least important aspect of running the company. Nothing could be farther from the truth. Domain names are the first thing that people think of when they get online. For this reason, it is very important to come up with a great domain name to attract visitors to your website.

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Ergonomic Table Height for Laptops & Desktops with Big Monitors

by Deepak Kanakaraju on February 23, 2015

Ergonomics mean a lot to me. Working is not an easy thing. It takes mental focus, concentration and will power to get work done. There is no reason to make it even more difficult with bad ergonomics and a dull working space.

The height of tables has always been 30″ inches. It is the standard height for reading desks, dining tables and computer desks. Computer desks still have 30″ height but they have a keyboard tray which is at 26″.

If you are working with your laptop, the keyboard should be at 26″ high – which means the laptop needs to be placed at a height of 26″. But many offices, home offices and work desks at home still retain the standard height of 30″ and it is extremely unergonomic to have a keyboard at 30″ high.

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