Top 7 Tools to Check Website Traffic of Your Competitors

Whether you are a newbie or a pro in the digital marketing world, monitoring your website’s traffic is one of the most important tasks that you will do on a consistent basis.

check website traffic

Tracking your website’s analytics and performance of the webpages is very important if you are a content marketer. If you publish 10 articles, you can go back and check which ones performed well and the ones that didn’t. Based on your learning you can publish new articles that have a higher chance of performing well.

Google Analytics is one of the best tools to check traffic on your website. You will be aware of the number of visitors you are getting in your site, time spent on the website, and content that gets more traffic.

However, checking your website’s traffic is not the only task you should do, but it also makes sense to know how your competitors’ are doing. Why? Simply because this helps you make some tweaks to your site and rise above the rest.

When you check website traffic of your competitors, you can get an idea on various metrics such as page visits, unique visitors and the best keywords. You can get inspiration from other websites about the kind of articles that will perform well on your websites.

So, here I give you a list of some of the finest website traffic estimators you can find online. There are those that are free of charge while others require a minimal fee to get started (with a selection of advanced features, too).


What you will notice immediately about is its user-friendly interface, and it is almost a no-brainer to understand the data presented.


It also works as expected, and you get to discover unique visits and visitors to various sites. You can even compare a number of sites to gain an extensive idea of your competitors’ rank and how you match up against them.

In fact, it publishes the estimated number of visitors in the U.S to at least 1,000,000 sites. Unfortunately, there is one caveat to this tool – it is only able to check unique visitors coming from the U.S.

Nevertheless, you can go for the pro version of Compete, so you can access the number of unique visitors to any website for 2 years (still only coming from the U.S).

Even domains and keywords that point to the site in question can also be obtained once you subscribe to the pro version. Compete offers free membership, yet if you want to upgrade to the Pro Version, this would cost you a monthly fee of $499.

2. Google AdWords Display Ad Planner

In terms of accuracy, you will be impressed by how this tool works. This tool has been built to help advertisers find opportunities for advertising. You can find opportunities based on keywords or based on placements.


What we are interested is in the top placements. Here you will be able to find out the traffic of the top websites in a geography.

For example, is a famous website in India. And if I want to estimate the daily page views of their website, I can search for them, and this is what I have got:

google display ad planner

Their ad slots get 3.5m impressions per week! And the amount of traffic they get is almost as much as another famous website in India

You can also get demographic data on these websites. You can find out the gender & age distribution and the devices as well.


However, there are cases when it is difficult to get accurate and comprehensive data for smaller sites.

There is also an occasional miss in accuracy, so it may not be too effective in making traffic predictions. Yet, you can still use this tool when you want to learn about audience interests and those important metrics related to a site’s traffic.

What’s more, it does not cost anything to access this tool, which makes it a practical option for beginners.

3. SEMrush

Accuracy is this tool’s strongest point, which makes it a reliable tool as website traffic checker. SEMrush is a cult tool among many bloggers and webmasters. If you know how to use this tool well, you will gain a lot of value from it.


The data you receive from SEMrush include a list of keywords and keyphrases with rankings. SEMrush deserves a separate review and tutorial which I will publish soon on this blog.

It allows you to estimate any sites’ accurate traffic and keywords used by your competitors for improving the number of visitors.

As with any tools for checking traffic to websites, there are some limitations to consider. While you can get basic data you need by opting for the free version, you will have to pay $499 for a full list of information you want in analyzing site traffic that you and your competitors receive.

For serious bloggers and website owners out there, though, this fee is all worth it since it lets you view the list of keywords and how your competitors rank by using these terms.

4. Alexa

If you want to make a prediction about a website’s popularity, then Alexa is a tool worth looking into. The traffic numbers are not accurate with them but you will be able to compare your website with other website in a pretty accurate way.


Alexa allows you to monitor general and common traffic trends. The index you get is extensive, although users with the Alexa Toolbar installed in their browsers are the only ones taken into account by this tool.

For, the traffic ranking in Alexa is around 40,000. This means that my website is one of the top 40,000 websites in the world. If my competitor has a rank of 30,000 then I can safely say that his website gets more traffic than mine.

ddcom alexa

The top search queries list for a website is also provided, and you can refer to these as keywords that are performing well. One limitation of Alexa is its inability to provide traffic estimates for small or new websites, or those that get only a few hundred visits a month.

However, you can count on this tool when comparing websites within a similar industry, or in analyzing data from the unique visitors by country. You can get started with Alexa without any fees, but site audits will cost you $199.

5. Google Insights

What you can expect from Google Insights is its ability to provide general trends when it comes to regional information, key phrase groups and list of key phrases. It’s more about getting insights into a market than your competitors (which sometimes overlaps).

google insights

It is most useful when you want to learn about the best key phrases and groups of key phrases to use, which are known to perform well in terms of rankings (as used by your competitors).

Lastly, you can view which key phrases in a group are most beneficial to drive more traffic to your site. The significant drawback about this free traffic checker tool is the complexity of data, which makes them difficult to read.

Comparing entire sites to another can also be tough since no hard numbers relating to traffic are provided. Yet, the figures are more geared towards search terms, trends and key phrases, so the search volume is most likely to correspond with the site’s traffic.


If you are considering another tool to check site traffic, then may be worth your time. It is perfect when you want to conduct link research, and there is an update on their index every 30 minutes, so you receive fresh and reliable data.


What’s more, the site contains a ranking database of about 45 million keywords coming from several countries including the U.S, France, Italy, and Russia, to name a few. The tool shows results efficiently, and you can export date or filter reports as you wish.

Ahrefs is more of a link checker tool than a traffic estimator tool. Here you can see the number of new links gained or lost in recent times.

ahrefs links

Ahrefs also shows you the organic traffic with mild levels of accuracy. I wouldn’t take the numbers directly with confidence but for competitive analysis, it is useful.

ahrefs traffic, however, comes with a fee. Upon subscription, you can have an access to various features including Labs/Tools, SERPs Analysis, Site Explorer and Report.

You will also like the fact that the pricing is reduced or increased depending on the data volume you access. Overall, this tool is great for link research since valuable information you need is presented within its interface.

You can sign up for a free trial and use it for 14-days. Even if you do not plan to use it permanently, using it for 14 days would give you a lot of value and data for decision making.

7. Intention to Advertise

This is more of a method to find traffic than a tool. And it is one of my favourite tools to find traffic of my competitors.

advertiseIf you want to advertise on a blog or a website, the owner of the website would be ready to give you their traffic stats. Many blogs proudly display their traffic numbers on their advertise page to attract advertisers.

Some blogs and websites are not very open about their numbers. The last time I ran an ad for a client of mine, I was able to get the entire Google Analytics report for past 30 days of that website. And it happened that the website was similar to my blog and I gained a lot of insights from the report.

However, you can also contact a website owner with no intentions of advertising on their website and get their traffic data purely for spying into their data. Here, you cross an ethical line but it is up to you 🙂


There you have it, 7 of the best tools you can use when it comes to how to check traffic on website of your competitors and your own as well. Consider the pros and cons of each, so you can decide on the right tool that works perfectly to meet your needs.

41 thoughts on “Top 7 Tools to Check Website Traffic of Your Competitors”

  1. is another great tool which has not been included in this list. I will be writing a review about it soon.

    • Yes, SimilarWeb is awesome, though its pretty expensive. Spyfoo is also a nice tool..

      If you want some insights about Paid Traffic.. I would also checkout

      Thanks for Sharing Deepak.. As usual.. This is a really helpful blog post..

  2. yes is also good tool to check your competitor website, in similar web you can compare two website @ one place its showing all graphs of your website like organic searches, paid searches, refferals, social media or direct..


  3. Thanks for this very well post. This is a great list of SEO traffic monitoring tools. I like the semrush the most and using it.

    Anyhow, thanks for the great info.
    Regards: Duryab Aziz

  4. Great tools deepak,
    it is but obvious we always compare own site to others for improve the site. these are best tool for comparison. thanks for sharing.

  5. Nice post Deepak. I think, it also be good if you can give some insights on Hitstats and other traffic tools and plugins for new online marketers.
    Sometimes we have seen that the traffic reports we get into this sites, different from Google analytic why it’s happened and how to analyze and compare those 2 source. I am waiting for that in your upcoming post.

  6. Hi Deepak
    Thanks to provides very good information about various tools, I m using semrush since 1 year and I deserve semrush is good for Competitor analysis.

  7. Dear Deepak,

    A good article! Very relevant in present business scenario. Would appreciate more information about online tools relating to Indian Business, particularly Coaching Centres, Language Education,etc.

    How should we improve views and traffic to our website?

    Ramesh, Chennai, India

  8. Hi Deepak,

    We are – the largest Facebook and Instagram Ad Intelligence Tool. We came across your blog about tools to check website traffic of competitors and were wondering if you would also be interested in promoting or reviewing our social media ad intelligence tool and possibly write a blog review about it as a new competitor research tool for social media this 2018?

    We can offer free trials to you and your visitors, exclusive discounts and we are always looking for new ways to collaborate and cooperate with engaging blogs like yours if you have suggestions of how we can help each other out.

    Our main selling points are:
    – The largest database out of any social media ad intelligence tool in history
    – Both Facebook & Instagram
    – 32 million ads and growing every day
    – Mobile ads
    – 7 million advertisers tracked daily since 2016
    – 180 countries
    – 80 different languages
    – Search by ad text, URL, landing page URLs, comments, affiliate networks
    – Filter by user age, gender, daily and total likes
    – Set when the ads was created or seen by users
    – Search by technologies used, for example search all ads which use Shopify on its landing pages
    – Affiliate offer scanning in all URLs including landing pages and redirects. Comprehensive system using residential IPs and real browsers to avoid cloakers

    Please let us know your thoughts on this and we hope for your kind feedback.

    The AdSpy Team

  9. Thank you for your comment, and we are glad you liked the article.

    We intended to help newbies and professionals with this post, glad we made some impact on your strategies.

    Stay tuned for more such posts

  10. I use Semrush and Alexa very frequently to check any website traffic…they are free and easy to use…other websites are also great…would like to use them in future…thanks for sharing all these information Deepak..!!


Leave a Reply to Sap Cancel reply