Top 5 Bulk SMS Service Providers in India

In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5 providers in this space:

1. SMSHorizon

Known for its performance driven messaging services and transparent pricing, with SMSHorizon, you can expect a very good high quality SMS services. By quality, I mean the high deliverability rates, server uptime, accurate reporting and great support from their staff. Once I had an issue at 11 PM and I was able to get in touch with them and get it resolved.

The company is founded by Siddharth, a techie who graduated from the same college that I graduated from. It is a small company that takes great care of its customers unlike a big company with several services, products and support people.

As far as deliverability is concerned, you can expect almost 100% delivery on active numbers in 5-10 seconds on both promotional and transactional routes. The delivery status reporting is instant and always accessible online with a few clicks.

I use their services for all my SMS requirements and having used them first hand, it makes it to the top of my list in this post.

Update: Some of my readers have complained that I am biased towards SMSHorizon. I use their services and I see no reason why they can’t be No.1 here. Use them, and if you find fault with their service and support, I will take them down in the list.

2. SpringEdge

SMS Platform built for developers by developers, Spring Edge has a easy to integrate options to enable sms functionality from code. They have built-in code libraries available for almost all the popular languages and platforms.

You can expact a good delivery rate and round the clock technical support. Their services are being used by big brands like HCL.

They have integration options with crm and erp softwares like SAP, Tally, vTiger and zoho crm. They also provide add-ons for e-commerce platforms like woocommerce, magento, opencart etc.

They are specialized in transactional SMS and Mostly messages get delivered in 2-5 seconds. Coming to pricing, its quite lesser than text local and msg91.

Visit SpringEdge Website Here.

3. TextLocal


A UK based brand which is currently penetrating into Indian market in partnership with IMI Mobile which also owns the other Indian brand mvaayoo. 

However, you will happen to get back-to-back calls every month through their sales team, if you had enquired them about their services in the past, that’s a headache. So be careful before you leave your contact information with them 🙂

It seems they’ve good set of call center guys around for sales. While they might be clocking in good volume, somehow the messages gets delayed for minutes if you happen to experience their promotional route.

Coming to pricing, you can expect higher rates than above reviewed SMSHorizon for similar volumes and TextLocal is less flexible in customised plans/integrations.

4. Solutions Infini


Known for their branding and army of sales team, its notable to say that they’ve quite a lot of sales people around the city attempting to pitch their services.

However, biggest downside is that most employees/sales people change often and its not that easy to get in touch with right person when we’re in need.

You can expect too many CC/BCC if you happen to take their services and the mail thread goes on and on before you get it actually solved.

Apart from SMS, they’re doing quite good in voice call/IVR services through a separate brand called DialStreet. They have similar services to Exotel.

While their services are decent, they have relatively higher pricing than most providers.

5. Msg91


With a good number of resellers, Msg91 says, it provide a worldwide coverage with its service. They also boast of big name clients like Honda, PolicyBazaar and Intuit.

Their website design is very professional and you will feel like trusting them right from the start. They also provide a Google spreadsheet plugin and an Excel plugin which makes it easy to send SMS from a spreadsheet.

Their pricing is quite high if you are looking for small volumes. With high volumes, the pricing becomes very competitive. They also have a plan for startups where you can get free SMS credits by placing their logo on your website.

I have not tried their services yet, but some of my friends use it and they have no complaints on it so far. However, the pricing, support and the delivery speed is not that great.

6. BhashSMS


While they’ve got into the list for their high SMS volume through various users and resellers across India, its alarming to see their super low rates comparing to any other providers mentioned above, and so is the poor deliverability.

How could someone sell at nearly 50% lower rates than any other in the market? Obviously, you cannot expect all your messages to be delivered. This feedback comes from many friends and business associates using their services. You get what you pay for.

While you still happen to get marginal results, you will be missing out a large chunk. They say, with cheap services, comes higher maintenance. So, its always better to choose a premium service provider for better performance rather than the low cost ones.

While there are many other SMS service provides and aggregators in market, above are the noteworthy ones in retail sector.

How to Send Bulk SMS via API?

All the above bulk SMS service providers give you HTTP API through which you can trigger SMS to your leads and customers. To learn more, read: How to Send Bulk SMS to Your Leads & Customers via SMS Gateway API

If you are using any other good SMS service and want me to include it in the list here, let me know in the comments below.

Disclaimer: Rankings based on personal experience and experience of fellow digital marketers.

49 thoughts on “Top 5 Bulk SMS Service Providers in India”

  1. Hi Deepak,

    Good knowledge sharing! I myself was in need of SMS and was searching for a few good providers. Thanks for sorting top 5 amongst the bundle. However, when I checked all these websites and their ratings, your article seemed a little biased for some of them.

    Anyway, as you are a writer, I can’t expect you to have a thorough knowledge about the quality of all of their services.

    Good luck for your next post and try to be a little more neutral this time 🙂

  2. Hi
    I want to use buy SMS Service like.
    can you tell me company like Amazon, flipkart, foodpanda uses which company’s service.

    • Hi Ankur,

      ValueFirst Digital Media provides SMS services to companies like amazon, flipkart, etc… But, as todays market is very competitive so every big companies uses at least 2-3 SMS providers (valuefirst, mgage..etc).


    • Most of the big players like Amazon, flipkart, foodpanda etc are using multiple service providers. One of best service provider is Spring Edge. Also, Flipkart is using diff providers in different locations.

    • True, Most of the big players like Amazon, flipkart, foodpanda etc are using multiple service providers. One of best service provider i can suggest is Spring Edge. Also, Flipkart is using diff providers in different locations/states.

  3. Hello Deepak,

    Thank you for the comprehensive article!
    I have been using their service for a while and have not experienced any delay specially on their promotional route. They have a fantastic support team, I would suggest you take it up with them.


  4. Hi Deepak,

    Thank you for the mention! Glad you liked Textlocal services 🙂

    The delay you mentioned is likely due to stringent spam checks followed for new accounts till they are fully trusted.

    Best regards,
    Textlocal team

  5. Hi Deepak, if you say BHASHSMS is in top 5, then probably there is a question mark on the credibility of your survey. One of the worst sms provider. They do not have service team, account manager does not pick up the phone, they play a nice song when you call up their support team.

    Now technically, there is a delay of few seconds when you use their API.

    I would rank 0.5 out of 5 .

  6. Dear Deepak, I personally used some of them and found textlocal as the best among them.
    Their support team is really 5* rated and delivery ratio also fine and providing some new features like email2sms, surveys through sms only.
    If someone focused for a prompt service level, I would refer them Textlocal.

  7. Bulk SMS Service Providers like SSD Web Solutions Pvt Ltd are great and with low prices.
    I am using there service from last 5 years with 100% delivery.

  8. Hey Deepak, SMSHorizon did not mention the price list like others does.
    And importantly CONTACT US form is not working! I subscribe your services feeling secure and honest. Now i cannot recommend our clients reg smshorizon. Please take care of it!!

  9. I have been using Textlocal and I thing I am experiencing is for the transactional SMS (OTP) delivery time gets delayed to the user and they end up requesting multiple times.
    When I checked with TextLocal they said there delivery time is less than 15 sec on average and if the user is getting it delayed it is due to network issue. What is the best way to resolve this? Are there providers, who know when the SMS is actually delivered to the user? Instead of just measuring time to deliver from their servers?

  10. Sorry to read this article. I have been working on an application which is going to disrupt all these names. Some of these names lack a good user interface and some cost too high. I am going to create a amalgamation of these names which is going to offer great features at best prices !! Author, please evaluate everything you write

  11. Hello Deepak
    Nice blog post
    Do you know any SMS service providers with an API that supports sending multiple messages in a single call.
    Example: If i have 10 messages [ all are different messages] that needs to be send to 10 different numbers. Most of the providers API we have to call 10 times .
    But is any API available so we can send it in a single call of API
    Please let me know if you or any one knows about this kind of api

  12. Nice Article.. ACL Wireless, mgage, Route SMS, Valuefirst, Solutions Infini, Digimiles India etc are few of great providers in SMS industry.

  13. Bhashsms is not worthy to mention here. MSG91 has best pricing. Best Control Panel. Provides Webhooks. Easy Payment. Delivery Reports. Best Contact/ Groups Management.

    So far I think MSG91 is best.

    i used smshorizon & textlocal both has noticeable delays

    & guyz dont go for bhashsms

  14. I am fashion designer and own my own boutique. I am basically from Ahmedabad and i found myself in need of bulk messages. When searched in google and recommended by few friends I came across SMS Idea which provides services all over India with 100% guarantee. I agree Bhashsms are not worthy as i have been a past client and suffered a lot but since i have started acquiring services of SMS idea i have been relieved. Deepak you should review this company and add it in your post as well.

  15. Hi there,

    There is one more best bulk sms services provider, named PRP Services Private Limited. They offer great text messaging service with API integration. Specially OTP SMS services is amazing, otp get delivered within few second.

    thank you.

  16. I want start my own company for bulk sms but i don’t to become a reseller of anyother company because profit margin is very low. So can you tell me how do i get started. And where to buy sms (not as a reseller) like directly from vendor.

  17. Hi there,

    There is one more best bulk sms services provider, named SMSLeads Services Private Limited. They offer great text messaging service with API integration. Specially OTP SMS services is amazing.
    thank you.

  18. Hello my Name Is Carlos.
    I live in the city of Tijuana, Baja California., Mexico.
    For my type of business I need to buy sms packages to send sms to cell phones in mexico.
    I am interested to know if you have the service in Mexico and what prices they handle.
    which cheap providers would recommend me
    approximately would be sending 100 thousand sms a week

  19. I have been using their service since 5 months. They have the most pathetic customer support. They are from South india, first they don’t understand hindi, and then they don’t understand english either.
    You call them and they talk rudely. They disconnect when they do not have answer and then they never pick again.
    Their SMS status APIs work only for 1 day. I have their call recorded. If you send someone an SMS from a business, you can easily expect them to deny even after a month. You need API to check the status then and there. But you cannot. They say, I can download excel.
    What they mean is I as a reseller have to download reports for my clients for every SMS they have an issue with.
    Plus their report containts number in sms date sent and delivered instead of actually date and time.
    This is India. I know I will not get a refund. So prefer textlocal from now on.

  20. Good day my own significant other! I have to express that this informative article is awesome, pleasant composed and are available along with somewhere around most crucial infos.. bulk sms I’d like to appearance excess articles in this way .

  21. Thank you for the informative blog. The Bulk SMS provider which you have mentioned are good, but in my opinion, they are definitely not the ‘top’ companies out there. Many other organization offer more reliable services, which are trusted by millions of users across the globe. Karix (formally Known Mgage) is one of the reliable Bulk SMS provider that has a stronghold and usage in major vertical segments like Stock exchange, E-commerce, Banking, and Insurance. Their reliable service with high uptime and redundancy across regions, definitely makes them worth a position in the top 5 list.

  22. i think, Mobisoft Technology India Pvt Ltd is a very good company for Bulk SMS service , i have used thier service..they give good services in reasonable price..

  23. I actually added your blog to my favorites and will look forward for more updates. Great Job, Keep it up. First of all let me tell you, you have got a great blog .I am interested in looking for more of such topics and would like to have further information. Hope to see the next blog soon.

  24. Dear Deepak,

    My name is Wonly from transland info group limited that a sms provider from China. We have plan to start business in India because many of our customer from China required us provide the local service.
    Which city do you think is good for starting a office at the beginning ? I heard about we need a local partner for the Indian branch company. Would you please recommend some one or company to us ?
    I have plan to visit India end of June. Can we meet? Which city are you located?
    Best regards
    +86 18019350822

  25. Hi Deepak,

    I’m a regular reader of your blog. Whenever I visited to your blog always found something new and more informative.

    This blog on Bulk SMS Provider is very informative and you add top bulk sms company name in it. Sometimes we face technical support problem from these large companies.

    Technical support plays very crucial role in SMS Industry. So before choosing any company, always check the technical support team, their SMS API etc.



Leave a Reply to mark steave Cancel reply