LeadSquared is a marketing and sales automation platform which competes with platforms like Marketo and HubSpot. They have some interesting features that digital marketers can use. I had a chance to review their product recently and here goes my review. LeadSquared has a lot of features but one of the
Inbound Marketing is slowly becoming Digital Marketing 2.0. Many businesses who invest in digital marketing are starting to realize that compared to investing money in display ads, video ads, SEM or SEO – inbound marketing produces much better and long term results than the others. In fact, Inbound Marketing is
With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; Inbound marketing seems to have got a lot of traction in the past 5 years. Marketing was just marketing and people really did not talk about Inbound and Outbound until recently. To understand
More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet