There are two digital ad giants in this world.
One is Google and the other one is Facebook.
Many people see this as two places where online advertising can be done.
And many people put them into the same bucket of “paid ads”.
But both these platforms have a very big difference.
And that’s what we are going to understand today.
Google is a search engine.
People search for things.
They are looking for a solution to their problem.
They are either looking for information, news, entertainment, product or a service.
Here when we place an ad, we are meeting our potential customers half way.
It is like someone walking into a store and asking for something specific.
Since they are looking for us, and we are looking for them, the conversions are usually good.
Sometimes as much as 10% of the leads coming from Google Ads can convert into customers.