How to Brand Yourself and Excel at Job Interviews

So you got the call.

The company has called you for an interview.

Are you nervous?

Let’s imagine ourselves in this situation.

And play it in our minds.

That way we can make sure that when it really happens, we do well.

In this post, I want to talk about how to brand yourself before a job interview.

And get the job that you want.

At the salary package that you want.

So let’s get started…

First, you need to change some of your belief systems about how hiring decisions are made.

I am talking from my experience…

Many people think that the hiring decision is made during the interview process.

It is true to some extent.


30% of the decision is already made in the mind of the employer, even before you go for the interview.

And that 30% decision is made based on what the employer sees online before you show yourself in person.

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How to Brand Yourself as an Expert to Get More Job Offers & Business Opportunities

If you are reading this post right now, I assume that you would have reached a certain stage in your life with your career. But do you want a better job? Or do you want more business opportunities? Apart from gaining more skills in your field of work, personal branding becomes an important part of your career growth.

I have been working hard to build my personal brand over the past 5-7 years, and I have been pleasantly surprised by the results. That’s why I want to share with you, my 7-step personal branding method that has worked wonders. It takes a lot of time to build a strong brand, and the principles of personal branding are almost the same as branding any consumer or B2B product.

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How to Become a Google AdWords Certified Professional (Google Partner)

Many people recently asked me how to become a Google AdWords certified professional. This post is going to show you how. There is a bit of confusion in this arena because Google recently changed how the entire certification program works. Google AdWords certification is definitely a plus if you want to brand yourself as a … Read more

Create Custom Branded Short URLs on Your Own Domain with Bitly

custom short urlsWhen in comes to social media, emails and offline publication of links, URL shorteners play a very important role. The URL looks clean, you can track the clicks on the URLs and easy for someone to visit a web page mentioned in a magazine, book or newspaper article. is one of the most popular URL shorteners around. Their short URLs start with followed by a few characters. But did you know that bitly also allows us to have our own custom domain? You can register your short domain name and use it with bitly system for free.

Having your own custom short URL helps in branding and increases your cool factor. I had this short domain from a while back – and now I am using it for URL shortening with bitly. Hence forth, all the links that I share on social media and email will be something like this:

If someone manually types in in the browser bar, it can be redirected to a URL of my choice. It usually redirects to by default but you can change it in the settings. You will not be able to have any content or website on this domain. The domain name should be dedicated to URL shortening purposes only when you are using it with bitly.

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