LeadSquared is a marketing and sales automation platform which competes with platforms like Marketo and HubSpot. They have some interesting features that digital marketers can use. I had a chance to review their product recently and here goes my review.
LeadSquared has a lot of features but one of the features I couldn’t find readily available in other tools is their lead scoring system. You can increase or decrease the score of each of your leads based on their behaviour and this helps a lot in sales prioritization.