[This is Chapter 1 of my upcoming book: How to Start and Grow a Digital Marketing Agency]
Congrats on picking up the most comprehensive book on how to start a digital marketing agency in India. You will have plenty of things to learn in this book. You will learn almost everything that is required to start and grow a successful digital marketing agency.
I am writing this book not just from what I have learned, but also from what I have experienced. I have been running a digital marketing agency called PixelTrack for more than one year now and it has been nothing short of a roller-coaster ride with lots of excitement, disappointments, failures and learnings.
As it is evident from the title of this book, “How to Start and Grow a Digital Marketing Agency” we will be mostly focusing on the How part. However for anything to be successful, it helps to start with a clear Why. Why start a digital marketing agency in the first place? That’s what I want to address first, before we get started learning the how.
Once the Why is clear, the how will present itself. Once the how presents itself, it is easy to execute it and go to the other side, because you know where you are going. Most of the people are not stuck with lack of information on how to do something, but rather, why they should do what they do.