How to Start a Digital Marketing Agency

In the previous article, we talked about the reasons for starting a digital marketing agency. In this article, we will discuss how to go about starting a digital marketing agency. Starting a digital marketing agency can be very profitable in the long run because many businesses need help marketing in the digital medium, and they find it difficult to find experts and consultants who will help them. It has been more than a year since we had established our own digital marketing agency – PixelTrack. Setting up a digital marketing agency and growing it is a very complex task. If …

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Should You Have an In-house Digital Marketing Team?

I have been in the digital marketing industry long before the corporates caught up. It has been more than a decade now since my first marketing campaign in 2007. A lot of business owners have asked me to clear this dilemma that is common. Should they go ahead and hire an ad agency to handle their digital marketing account or should they focus on developing an in-house marketing team? I wish I could give a clear answer, but there is no one size fits all formula. I have worked in the agency as well as in individual companies. There are …

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Why Start a Digital Marketing Agency?

[This is Chapter 1 of my upcoming book: How to Start and Grow a Digital Marketing Agency]

Congrats on picking up the most comprehensive book on how to start a digital marketing agency in India. You will have plenty of things to learn in this book. You will learn almost everything that is required to start and grow a successful digital marketing agency.

I am writing this book not just from what I have learned, but also from what I have experienced. I have been running a digital marketing agency called PixelTrack for more than one year now and it has been nothing short of a roller-coaster ride with lots of excitement, disappointments, failures and learnings.

As it is evident from the title of this book, “How to Start and Grow a Digital Marketing Agency” we will be mostly focusing on the How part. However for anything to be successful, it helps to start with a clear Why. Why start a digital marketing agency in the first place? That’s what I want to address first, before we get started learning the how.

Once the Why is clear, the how will present itself. Once the how presents itself, it is easy to execute it and go to the other side, because you know where you are going. Most of the people are not stuck with lack of information on how to do something, but rather, why they should do what they do.

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How to Start a Digital Marketing Agency in India

Recently I had announced that I am going to start a digital marketing agency called Pixel Track. You might have also noticed that I promised to write about the journey as I go along. I am just getting started with forming the company and I want to talk about the journey so far.

If I keep writing about my journey from time to time it will make sure that I will not miss out on any details. This series of posts will help you go ahead and start your own agency as well.

Deciding to start an agency is a very big leap that I have taken in my life. Earlier I used to work as full time digital marketing manager in several companies and in such cases it was very easy to handle the workload.

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