Lesson 2 – Understanding the Modules in Digital Marketing

Welcome to lesson 2 of your digital marketing course! In this lesson, we are going to learn about the different modules that are involved in the topic of digital marketing. Start by watching this video:

No one can master digital marketing unless they have mastered every module in digital marketing. Almost no one can master the whole digital marketing thing because each module is an ocean in itself.

The best way to execute digital marketing is through an integrated digital marketing approach. With an integrated approach, we can combine several aspects of digital marketing in a way that it complements each other.

Many digital marketing agencies do only social media marketing, do only paid campaigns or only email marketing for their clients. Here the end result is not that great because these components are not feeding each other.

For a complete insight read: How to Plan and Execute an Integrated Digital Marketing Campaign. Also read about Drip Marketing as mentioned in the video.

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Having your own website is important to learn digital marketing. I recommend starting your own blog (we will discuss about this in the future lessons).

If you want a good starter hosting package for your blog, go ahead and sign up for an account from BlueHost. They also provide you with 1-click WordPress installation.

You can go ahead and purchase the 1-year plan that will cost around $65. That’s just $5.5 per month (Rs.350 per month) and you will be able to host multiple WordPress blogs with the same account. If you purchase 2 year or 3 year plan, the cost is even lower.

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See you in the next lesson!