The Power of Content Marketing

Well, content is the centre of the marketing-verse. Without content, you can’t do marketing on any channel. Content forms the foundation of every marketing campaign.

Humans are much more advanced than other species because we can communicate.

Everyone does one-to-one communication but one-to-many communication is a skill that you can develop and that’s what makes you a good marketer.

Today, with the power of the internet, I can make a 5 minute video, or write a 500 word blog post and if the content is really outstanding, it can reach millions of people across the globe.

In this blog post, let’s talk about the true power of content marketing and how it can help your business grow with content as a foundation.

Marketing is one of the key challenges that a business faces when they are trying to scale.

Content marketing is the panacea for all your marketing problems.

Yup. Trust me.

Throw me a marketing problem.

1. Do you have traffic problems?

Do you want to rank in the top of Google search results? Do you want to get more clicks for your ads?

Content marketing can solve it.

A well-researched, well-written blog post or webpage can help you rank in the top of search results and bring you an avalanche of traffic.

A good piece of content naturally attracts backlinks and improves your search engine ranking. All you need to do is have a proper distribution channel for the content.

Write, publish and promote a lot more of such blog posts or articles. You’ll never have to worry about traffic again. Content attracts traffic like flowers attract bees.

I’ve received 500,000 visitors to one single blog post in a couple of weeks. That’s the power of content. These are high quality visitors who will enter my marketing funnel and convert into paying customers.

2. Do you have lead generation problems?

Leads are the life blood for any business. Both B2C and B2B businesses need leads. Only businesses that sell low cost consumer goods or commodities do not require lead generation.

Do you want to double your leads without increasing the cost?

Content marketing can solve it.

A right lead magnet that helps the target audience can double your visitors to leads conversion rates. A piece of good content is one of the most common lead magnets out there.

You are ethically bribing your visitors to give their contact details in return for a valuable piece of content.

Create an ebook or a checklist or a short video or a webinar, whatever that works for your audience. You’ll have a constant stream of leads flowing in.

3. Do you have audience engagement issues?

Do you want to get more likes, comments, and shares? Do you want more replies?

Content marketing can solve it.

Create social posts or emails that focus on empathy and creates a connection with your audience.

If you develop the right customer avatar, you will know what your audience wants. A good piece of content that your readers want to read will give you higher engagement.

Your readers would want to read your content because your content is helpful for them and helps them improve their lives. Your content solves a problem for them and they will “pay” their attention to you.

When people pay attention, they are one step away from paying you money for the value you provide in return.

Content is the source of all human attention and human attention is the most scarce resource in the world.

4. Do you have conversion issues?

Does your conversion rate suck?

Does your landing page fail to convert?

Content marketing can solve it.

Address your audience’s problems, illustrate how your solution can help them, and reduce their concerns with the right content. Your conversions rates will go up.

My entire business that makes crores of revenue every year has been built on the foundation of content.

5. Do you want to up-sell to your buyers?

Content marketing can help you.

Use the right content to change your visitors’ awareness level and buyer stage. Nothing else works better than content.

With the right content, you can convince your initial customers to buy your premium products.

Your customers will upgrade to premium products only if you can communicate the value of your high priced product and you need good content to communicate that to them.

6. Want better ROI on Marketing?

Content marketing can help you.

Content lubricates your user journey from the first touch point (finding out about your brand) to becoming a premium customer and advocate of your brand.

I call it C.A.T.T. – Content, Attention, Trust & Transaction.

When you have good quality content that helps your users and solves a problem for them, you are getting more attention from them and it gives you an opportunity to build trust.

You are reading these words right now and you are paying attention to me. In the background, your trust level with me is also going up. This trust can be leveraged to convince you to make a transaction with me.

When I have something to sell, you will pay attention to me because you trust me.

7. Do you want to build a brand?

Content marketing can help you. Focus on creating content that solves your audience’s problems, that allows them to get better, and that gains their trust. Your brand will automatically grow.

Name your marketing problem…

Content marketing can solve it.

That’s the power of content marketing.

Become a Content Marketer

Content marketing not just helps you in your business but it helps your professional life grow as well. You can become a content marketing specialist and build a personal brand.

1. Do you want to grow your career?

Become a content marketer.

The demand for content marketers is increasing. Every business and company is looking to hire content writers and content marketers. Growth is assured.

2. Do you want to safeguard your future?

Become a content marketer. The format may change, but the need is not going to change. Content has been used to sell for several hundreds of years and is going to remain relevant for hundred more years. Your future as a content marketer is safe.

3. Do you want to live your life laptop lifestyle?

Become a content writer or copywriter. You can write from anywhere and earn. You don’t need to work 9 to 5 or commute in high traffic. Pick your place and time and live life, the laptop lifestyle.

4. Do you want to make revenue from content?

Put your content writing and content marketing skills to build your list and promote. Write content promoting other people’s products and earn a passive income even while you are sleeping.

And that’s what content marketing can do to you.