Mobile Marketing

A collection of 2 issues

Aug 29 2015

Mobile Marketing – An Interview with Kapil Nakra, Co-Founder of DigitalVidya.com

According to the statistics from WeAreSocial, as of January 2015, India has 243 Million active internet users. This represents only 19% of the Indian population and the internet penetration is growing at a very fast pace. But one of the most surprising facts about mobile is: out of the 243

Apr 30 2013

Mobile Marketing in 2013 and Beyond: Top 5 Trends, Opportunities and Challenges

Imagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers. People spend more time with mobiles than