Analytics is one of the most important components of digital marketing. Without Analytics, you will not be able to measure the performance of your digital marketing campaigns. And when it comes to web analytics, Google Analytics is one of the best (and free) tools in the market. In this video, you will learn 80% of Google Analytics:
We will discuss advanced analytics in the future lessons. There are a lot of other analytics tools apart from Google Analytics which will help you track events and the various different steps in the funnel.
Tools like MixPanel help you track events such as button clicks and add them to your funnel. Tools like LuckyOrange and CrazyEgg give you heat maps of your pages. They track eye movements of your users and helps you understand where users get stuck and which areas of your pages are more popular.
Analytics can become very interesting over time. Many digital marketers are addicted to their website’s analytics and they keep checking the stats several times in a day!