According to the statistics from WeAreSocial, as of January 2015, India has 243 Million active internet users. This represents only 19% of the Indian population and the internet penetration is growing at a very fast pace.
But one of the most surprising facts about mobile is: out of the 243 Million internet users, at least 200 million users access the web via a smartphone! 200 Million users is quite a big number. It’s about 2/3rd of the US population itself. And such a big number cannot be ignored by digital marketers.
Mobile marketing is becoming one of the most important aspects of digital marketing. Digital Vidya recently announced a training program on Mobile Marketing and I got a chance to interview Kapil Nakra, Co-Founder of DigitalVidya.com and Himanshu Arora, Cofounder of SocialPanga.com & Lead Trainer at Digital Vidya about the future of Mobile Marketing.
Imagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers.