Mobile Marketing – An Interview with Kapil Nakra, Co-Founder of DigitalVidya.com

According to the statistics from WeAreSocial, as of January 2015, India has 243 Million active internet users. This represents only 19% of the Indian population and the internet penetration is growing at a very fast pace.

mobile marketing

But one of the most surprising facts about mobile is: out of the 243 Million internet users, at least 200 million users access the web via a smartphone! 200 Million users is quite a big number. It’s about 2/3rd of the US population itself. And such a big number cannot be ignored by digital marketers.

Mobile marketing is becoming one of the most important aspects of digital marketing. Digital Vidya recently announced a training program on Mobile Marketing and I got a chance to interview Kapil Nakra, Co-Founder of DigitalVidya.com and Himanshu Arora, Cofounder of SocialPanga.com & Lead Trainer at Digital Vidya about the future of Mobile Marketing.

Read moreMobile Marketing – An Interview with Kapil Nakra, Co-Founder of DigitalVidya.com

Mobile Marketing in 2013 and Beyond: Top 5 Trends, Opportunities and Challenges

mobilemarketingImagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers.

People spend more time with mobiles than any other communication device available today and brands cannot afford to leave out mobile marketing in their digital marketing plan. According to eMarketer.com mobile advertising industry was a $4 billion dollar market in 2012, will touch $7 billion dollars by 2013 and will go all the way up to $11 billion dollars in 2014.

Just a while back we were talking about how digital marketing is growing faster than traditional marketing industry and now its mobile which is taking the hot seat. According to Forbes.com, the mobile market share within digital advertising market reached 11% in 2012 – up from 7% in 2011; which is a clear indication that mobile market is growing faster than the other digital marketing channels.

Read moreMobile Marketing in 2013 and Beyond: Top 5 Trends, Opportunities and Challenges