Why Copywriting is the Ultimate Marketing Skill

You may have heard about copywriting, or may be not. But believe me, copywriting is one of the most important skills in digital marketing. You can make everything work, but if you can’t make your copy work, everything will fail. Before I teach you what copywriting really is, let’s understand how these words “copy” and “copywriting” came into existence. Long back, there was no such thing as mass advertising or marketing. I am talking like 200-300 years back. Language was born much before that. The first form of mass marketing came in the form of print. Printing presses were invented …

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