How to Make Money from YouTube Videos (A Complete Guide)

With increasing bandwidth and access to devices, video content consumption on the internet is on the rise. Even TV channels and media companies are uploading video content to YouTube and earning revenue from advertising.

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Now anyone can create video content and distribute it online for the whole world to see. No need of huge investments or approvals from government organizations! The good thing about technology is that it breaks the barriers of entry for individuals like us.

Now you and me have a chance to compete with the big boys and all that is required of us is create something of value. In this case, good quality video content. We can also earn revenue on par with what the big boys. The playing field has been levelled.

The opportunities and possibilities with online videos are so vast that many people still find it hard to believe that – can this be this easy? This post is going to answer that question.

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YouTube TrueView Video Ads – What are They and How to Setup

youtube true view adsIt is a known fact that Google is the No.1 search engine and almost all online businesses either have advertised or know about ads on Google. But there is another big website which people often forget about. YouTube. YouTube is not just the world’s No.1 video hosting platform but also the world’s No.2 search engine. A lot of people go to YouTube directly and search for video content instead of going to Google.

So I guess it is time to start exploring video marketing on YouTube and YouTube ads. There are different types of ads on YouTube and it may be a little confusing at first, but the very purpose of this article is to bring clarity about the whole YouTube advertising process and possibilities. Mostly the focus of this post is on one type of ad called the TrueView ads.

YouTube advertising can be ineffective and one can get into the trap of treating it as just another website where you put up the ads and bring traffic to your website. But the best use of ad dollars spent in YouTube advertising would be to push video content that is already hosted on YouTube so that it creates a snowball effect. Hence the first step would be:

Step 1: Start with Video Content Marketing on YouTube

Before you start exploring how to setup YouTube ads, my recommendation would be start using YouTube as a video content distribution channel first. Setup a YouTube channel, publish some quality videos on the channel, spread the links through social media and your own website. The types of videos may be customer testimonials of your product or service or a how-to video demonstrating your product in action.

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