Web Analytics

A collection of 3 issues

Jun 30 2013

How to Setup Campaigns and Track Different Traffic Sources in Google Analytics

I have always been an advocate of data driven marketing decisions. Intuition is great but only when the data is unavailable. With data, decisions are always better than emotional guess work. Marketers never had this kind of data even 20 years back. Now with so much data around testing, tracking

May 30 2013

What can the Crime Rate in New York teach us about Predictive Web Analytics?

In a world of logic, mathematics and numbers; predicting the future is a concept that may seem out of place and something that has to be left to the superstitious and emotionally driven group of the human kind. But even in a world of logic and precision, LLN (Law of