How to Create Animated and Professional Videos Using Apple Keynote

keynote-150x150This is a comprehensive and a detailed step-by-step guide on how to create presentation style words-and-pictures video using Keynote. Videos like these are becoming popular nowadays because they are more engaging than reading an article.

The Keynote software is similar to Microsoft PowerPoint for Windows, but has more features and capabilities for video creation than PowerPoint. Keynote is available in the App Store at a very affordable price of $19.99 for the Mac Operating system.

Keynote is not being advertised as a video creation software. Keynote is supposed to be a software for creating presentations but for more than 90% of the time I use Keynote to create amazing videos for my business.

The big advantage of Keynote is that it is can be a stand-alone software for creating videos. Which means that you need not combine the entire process with other video editing softwares such as a Camtasia or Screenflow (both are great screencast/screen recorders with editing features) to create the final video. The entire video can be made just using Keynote and the results will be spectacular.

Also the process is quick and simple. You may not be able to customise some parts of the video as much as you would like to but if you want to create a lot of informative videos quickly then Keynote is the software of my choice.

What Kind of Videos Can You Create with Keynote?

Before we start discussing about how to make videos with keynote, first let us define what kind of videos we will be creating using Keynote.

With Keynote you can create infomovies. Infomovie is a term that I coined which means an informative video. Just like infographics which is defined as the visual representation of data and information, an infomovie is an audio visual representation of information. An infomovie is basically a presentation style video with a voice over. It is a better way to read an article online. It is engaging and easy to learn the concepts which is attempted to communicate by the author.

Whether people call it by this name or not, most of the video sales letters are infomovies because there is no camera footage in the “video”. Video sales letters are usually the text in the sales letters with voice over and slides – which means, according to our definition, are infomovies!

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Your Video Marketing Doesn’t Need to be Viral

video-marketing“Viral” is perhaps the most overused words associated with video marketing. Everyone wants to go viral because everyone thinks that this is where the real money is.

While a viral video will probably make you a lot of money in display ads, you can’t say for sure that it helps increase your brand image or sales. It’s like trying to make a AAA blockbuster movie. Even those that follow the Hollywood formula and have an ensemble cast might fall on their face. This article will show you why video marketing doesn’t need to be viral, it needs to engage.

Engage the Viewer

The main thing that your video marketing needs to do is engage. Making a miscellaneous funny video might go viral for a short time, but will it be able to build your brand? Will it make people trust you? While there are some viral videos that have been able to really increase a business’s sales, the fact is that engaging videos are always the most dependable.

Video marketing is about making a series of videos. You can’t rely on one to lay the golden egg. You should make every video dependable, engaging and useful for your business. You can try making a viral video every now and then, but your main content should just try to engage.

Views are Earned, Not Granted

If you have tried video marketing before, then chances are that you probably didn’t have much success with your first video. This isn’t because the video is bad. It might actually be your best one. The fact is that most people don’t understand that they also need to market their video marketing.

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