How to Generate B2B Leads Using Google AdWords

Google AdWords is a great tool for driving targeted traffic to e-commerce websites and other businesses. In the B2C market, the CPCs are not that high and is a great marketing channel for several businesses. But did you know that AdWords is also a great tool for generating B2B Leads?

adwords search

B2B Marketing comes with the huge challenge: you have to get the targeting right. For example, if you are selling a SaaS software to doctors, it makes sense to advertise on magazines and journals which doctors read. But even with such targeting, you are still shooting in the dark and only a small percentage of the people who see your ads are your prospects.

With AdWords, you show the ads only to the people who are searching for you. The seller and buyer meet each other half way and the place is Google search.

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7 Reliable Sources to Generate Leads for Your Business through Digital Marketing

When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to lead generation online, there are no free and paid methods per se. No source is free in the real sense. Some channels require more money to be invested and some channels need more time to be invested.

Human Resources

If you invest time, your results will last longer but the initial growth will be slow. If you invest money, you will get quicker results but won’t have continuity. A combination of time and money investment would be the ideal way to go – you get leads fast and also your efforts will have a ongoing momentum. Integrated digital marketing helps marketers achieve that goal. As a digital marketer, I use the following channels the most to generate leads for the projects I am a part of.

1. Google Adwords

Google Adwords has been the number one source of quality leads for all my projects. Since I am displaying my ads only to the people who are specifically searching for the product or service that I am offering, Adwords gives quality leads and the conversion ratio is usually high. Adwords can help when you need to reach your lead generation targets within a short span of time.

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