With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; Inbound marketing seems to have got a lot of traction in the past 5 years.
Marketing was just marketing and people really did not talk about Inbound and Outbound until recently. To understand what Inbound marketing is, we should first define Outbound marketing.
What is Outbound Marketing?
Outbound marketing is the traditional marketing that a lot of companies used to do (and are still doing) to market their products and services. Outbound marketing includes the following marketing activities:
- Television Ads
- Newspaper Ads
- Radio Ads
- Cold Calling to a list of prospects
- Mass Web Display Advertising
- Mass (Unsolicited) Email Marketing
- Marketing via Trade Shows
- Ads in Trade Publications and Magazines
The common thread in all the above marketing methods is that the prospective customer never asked for an interruption and communication of a sales message. Many people may wonder, is there any other way to market?