inbound marketing

What is Inbound Marketing & Outbound Marketing?

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With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; Inbound marketing seems to have got a lot of traction in the past 5 years.

inbound marketing

Marketing was just marketing and people really did not talk about Inbound and Outbound until recently. To understand what Inbound marketing is, we should first define Outbound marketing.

What is Outbound Marketing?

Outbound marketing is the traditional marketing that a lot of companies used to do (and are still doing) to market their products and services. Outbound marketing includes the following marketing activities:

  • Television Ads
  • Newspaper Ads
  • Radio Ads
  • Cold Calling to a list of prospects
  • Mass Web Display Advertising
  • Mass (Unsolicited) Email Marketing
  • Marketing via Trade Shows
  • Ads in Trade Publications and Magazines

The common thread in all the above marketing methods is that the prospective customer never asked for an interruption and communication of a sales message. Many people may wonder, is there any other way to market?

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7 Powerful Ways to Convert Website Traffic Into Leads

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More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking at a display ad.

web-traffic-leads

One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is no longer effective because people are getting better at tuning out of interruption.

The best way to attract traffic to a website is via content marketing. Content marketing is best done through blogging, social media and email marketing. However in this post we will not be covering how to attract traffic but rather we will talk about how to convert those traffic into leads.

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