facebook

Why Does Your Facebook Ad Cost Increase Over Time?

Facebook is one of the best platforms to advertise your products or services online. Their targeting options are insane and the cost of advertising to a high-quality audience is the lowest compared to any other online channel.

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A lot of digital marketers get excited when they start advertising on Facebook. They get surprised by the low cost of reaching people and start dreaming of conquering the whole world. However, within a few days, their dreams are shattered because they start observing that their click costs are going up and the conversion ratios are going down.

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How to Share Facebook Custom Audiences Across Ad Accounts?

In the previous articles on Facebook advertising I have explained about custom audiences and how they work. But did you know that you can share custom audiences between Facebook ad accounts?

share custom audiences

The feature is not enabled by default in your Facebook ads account and it can be enabled only by contacting Facebook’s support.

This can be done only if you have admin access to both the ad accounts. I first started exploring this feature to check if I can tap into the audience of my fellow bloggers.

Read moreHow to Share Facebook Custom Audiences Across Ad Accounts?

The Complete Guide to Facebook Pixel for Digital Marketers

Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions.

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Pixel is the most important component in Facebook Advertising. Even if you are not going to run ads on Facebook, the Pixel can help you with deeper audience insights.

According to Facebook: “You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.”

The Facebook Pixel can be used for three main functions:

  • Building Custom Audiences from your website for re-targeting.
  • Optimizing ads for conversions. (This excites me a lot – more on this later!)
  • Tracking conversions and attributing them back to your ads.

The Facebook Pixel is very powerful, but at the same time it can be intimidating for a marketer.

I have been using Facebook pixels for quite some time, and I assure you by the end of this article, you will completely understand the potential and the functionality of the Facebook Pixel.

Read moreThe Complete Guide to Facebook Pixel for Digital Marketers

Facebook Launches Audience Optimization for Facebook Pages

Facebook has just launched a new feature for publishers called Audience Optimization. The primary goal of this feature is to deliver the right content to the right audience.

audience optimization

According to Facebook: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.”

Read moreFacebook Launches Audience Optimization for Facebook Pages

How to Get Deeper Insights on Your Website Visitors Using the Facebook Pixel

A lot of people visit your website. But do you have a clear idea about who they are and what they do? In this article you will learn how to use Facebook to get some very important and interesting information on your visitors that is not available from other sources.

demographics facebook

In general, we can’t have much information about our visitors because the visitors do not sign up on our website. Even if they become our users, they are not going to give us a lot of information.

If you have a Google Analytics code installed on your website, you can measure the demographics to some extent such as visitor’s location, gender and age. But Google has limited info. With Google+ they have more info but still they don’t know our educational level or marital status.

Facebook has more information compared to Google. Facebook knows where visitors are from, their age, gender, marital status, educational qualification and more! That’s because we happily share all that info on Facebook without a second thought.

Read moreHow to Get Deeper Insights on Your Website Visitors Using the Facebook Pixel