When in comes to social media, emails and offline publication of links, URL shorteners play a very important role. The URL looks clean, you can track the clicks on the URLs and easy for someone to visit a web page mentioned in a magazine, book or newspaper article.
Bitly.com is one of the most popular URL shorteners around. Their short URLs start with bit.ly followed by a few characters. But did you know that bitly also allows us to have our own custom domain? You can register your short domain name and use it with bitly system for free.
Having your own custom short URL helps in branding and increases your cool factor. I had this short domain from a while back – dpak.net and now I am using it for URL shortening with bitly. Hence forth, all the links that I share on social media and email will be something like this: http://dpak.net/NBsb5K
If someone manually types in dpak.net in the browser bar, it can be redirected to a URL of my choice. It usually redirects to bitly.com by default but you can change it in the settings. You will not be able to have any content or website on this domain. The domain name should be dedicated to URL shortening purposes only when you are using it with bitly.