How to Get Deeper Insights on Your Website Visitors Using the Facebook Pixel

A lot of people visit your website. But do you have a clear idea about who they are and what they do? In this article you will learn how to use Facebook to get some very important and interesting information on your visitors that is not available from other sources.

demographics facebook

In general, we can’t have much information about our visitors because the visitors do not sign up on our website. Even if they become our users, they are not going to give us a lot of information.

If you have a Google Analytics code installed on your website, you can measure the demographics to some extent such as visitor’s location, gender and age. But Google has limited info. With Google+ they have more info but still they don’t know our educational level or marital status.

Facebook has more information compared to Google. Facebook knows where visitors are from, their age, gender, marital status, educational qualification and more! That’s because we happily share all that info on Facebook without a second thought.

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