Lesson 6 - Creating High Converting Ad Copies and Creatives

In this lesson, we will dive deep into creating engaging ad copies and visuals for your Facebook ads.

This process involves understanding your audience, their awareness levels, and creating attention-grabbing ad copies and visuals. Let's get started!

Understanding Your Audience

Before creating ad copies, it's crucial to understand that different ad sets have different audiences, and they need to be addressed differently.

For instance, if you're promoting a digital marketing course, you might have ad sets for digital marketing, email marketing, and lead generation.

Each ad set has a different audience and needs a different messaging approach to capture their attention.

Awareness Levels

There are five different awareness levels to consider when creating ad copies:

  • Unaware
  • Problem-aware
  • Solution-aware
  • Product-aware
  • Most-aware

Each level requires a different approach to grab the audience's attention and lead them to take action.

Creating Effective Ad Copies

To create effective ad copies, consider using the AIDA framework, which stands for Attention, Interest, Desire, and Action.

This framework helps structure your ad copy and ensures that you capture your audience's attention, create interest, build desire, and prompt them to take action.

Designing eye-catching Visuals

When designing visuals for your Facebook ads, consider the aspect ratios recommended by Facebook for different placements, such as Facebook feed ads, stories, and Instagram.

Make sure you create visuals that work well with each aspect ratio to ensure better engagement and visibility.

Tips for effective ad visuals

  • Use clear and readable fonts, preferably sans-serif fonts for better readability on digital devices.
  • Include a call-to-action (CTA) button within the image for increased engagement.
  • Add elements that build trust, such as Google reviews or the number of people you've served before.
  • Use colors that stand out and are easy to read.
  • Keep video ads under two minutes in length.

Testing and Experimentation

Finding the perfect ad creative and copy is a process of experimentation. Test different visuals, ad copies, and audience targeting to find the winning combination that yields the best results.


Creating engaging ad copies and visuals for your Facebook ads is essential for capturing your audience's attention and prompting them to take action.

By understanding your audience, their awareness levels, and using the AIDA framework, you can create effective ad copies.

Additionally, designing eye-catching visuals with the right aspect ratios and following the best practices will help increase engagement and visibility.

Remember, digital marketing is all about experimentation, so test different approaches to find the perfect ad creative and copy for your business.