Lesson 3: Facebook Pixel and Standard Events

In this lesson, we discuss about Facebook Pixel in-depth.

The Facebook Pixel is a piece of Javascript code that you add to all the pages of your website so that FB knows who is visiting your website pages even if they are outside Facebook.

What's covered in this lesson:

  • Facebook Pixel overview and setup.
  • Advanced matching for better data capture.
  • Standard events and their importance in optimizing campaigns.
  • Custom conversions for more specific tracking.

With clear explanations and step-by-step instructions, we demystify the Facebook Pixel and Events, making it easier for you to track and optimize your ad campaigns.

Deepak Kanakaraju