Have you ever received an email that starts with Dear Sir/Madam? I am sure you have. I have got a lot of “professional” emails like that and they seem to be the most unprofessional emails ever. If you are going to send a cold email to a potential client requesting a meeting, I am sure … Read more
As digital marketers, we might get too involved with the lead generation campaigns that we forget about the product-market fit. Generating leads is actually not a problem. Anyone can generate leads if they have a good enough budget. The biggest question to ask is: how are we going to fund the lead generation campaigns. It … Read more
One of the biggest challenges that business owners face with lead generation is that they are not able to generate high-quality leads at a low cost. When business owners want fresh leads for their business that convert into sales, they usually depend on a Facebook Ads or Google Ads campaign to generate the leads. Business … Read more