content

The Evolution of Content & Content Marketing

by Deepak Kanakaraju on December 7, 2014

This article is a chapter from my book Content Marketing for Startups.

Evolution of Content & Content Marketing is the most important chapter in this book. Here, we take a look into the evolution of language, communication, memes and content. It is important that we take a moment to understand the evolution of content. Understanding content from the ground up helps us become masters in content marketing and helps us get an edge over our competition.

Old paper, ink and feather on wooden background

I am going to turn back the clock by a few thousand years where humans mostly lived in tribes as hunters-gatherers. I will show you how content came into existence. We will find out why content is the epicentre of marketing and how marketing couldn’t exist without content.

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