Reviews

For most of the bloggers and publishers, the number one call-to-action on content pages is to get visitors to optin with their email IDs. Without building an audience, you cannot grow as a blogger, and one of the best ways to build an audience is to build an email list!

There are many ways get your visitors to optin. One of the most common methods is a lightbox modal that appears on the screen, either on page exit or after a few seconds of the website visit. But they are still forms and it can be a boring task to fill forms. Other methods include a top bar that collects email ID, modals that appear on link-clicks and optin forms below blog posts.

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I’m a great fan of email marketing. Email is the most powerful tool that is available to digital marketers. When I say email marketing, I am referring only to permission-based email marketing. Sending unsolicited emails cannot be categorized as email marketing anyway.

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My funnel starts when people subscribe for my free digital marketing course at LearnDigitalMarketing.com. Once they opt-in for the course, there is a drip email sequence of 25 lessons that goes out once every 2-3 days. This builds a strong relationship with my subscribers.

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OptinMonster, The Best Lead Capture Tool for Blogs and Websites

by Deepak Kanakaraju on September 23, 2016

I have given my verdict already that OptinMonster is indeed the best lead generation software for content marketers and all other small businesses. We also delved into some of the key features of OptinMonster in my previous blog here.

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If you have a functional website, then you are good to go. All you need to do is install OptinMonster, create custom opt-in forms from their large template library and see your email list grow exponentially. In this blog post, I want to cover two more important features and talk a little bit about the company behind this awesome tool.

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Top 10 Digital Marketing Training Programs in Delhi

by Deepak Kanakaraju on September 18, 2016

Though one can become a digital marketing expert right from home by learning and practicing online, there are many who prefer a classroom training for obvious benefits.

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Classroom training helps you interact with other people, make friends, learn in-person from a trainer and also helps you stick to a proper schedule. If you are in Delhi and are looking to learn digital marketing, here’s the A-list of institutes that offer classroom based training.

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UpGrad Digital Marketing Program Review

by Deepak Kanakaraju on August 11, 2016

UpGrad has recently launched a digital marketing program. UpGrad is a company cofounded by Ronnie Screwvala, an entrepreneur who built and sold UTV Movies to Disney. He is also an investor in some of the most promising startups in India.

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I have been getting a lot of queries recently about the UpGrad Digital Marketing Certification Program. So I thought it would be a good idea to write a review that exhaustively covers various aspects of this program.

From my perspective, UpGrad is different because they focus on imparting a holistic knowledge in the marketing arena than just focusing on specific aspects of digital marketing.

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Razorpay Online Payment Gateway Review

by Deepak Kanakaraju on June 21, 2016

If you want to start a web based business and sell something online, you need to have the ability to accept payments online. To ensure maximum revenue, you have to have the maximum payment options available for your customers. In India, the major online payment modes are net-banking, cards and wallets.

Razorpay LogoThere are more than 55 banks in India which support net-banking payments. If you are a startup company, it is not practical for a small company to partner with 55+ banks in India, the various card networks and the wallet companies. You do not have the bandwidth, the time or the resources to setup a payments infrastructure.

That’s why it is advisable to sign up with a payment gateway aggregator like Razorpay. Once you sign up for an account at a payment gateway, you will be able to offer almost all the possible payment methods available to your customers.

Razorpay charges 2% flat fee on every transaction. This is called TDR – Transaction Discount Rate. This is a very nominal and marginal fee that you have to pay and it saves you time, money and accounting hassles.

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As a blogger or content marketer, you would agree with me that the biggest problem that you face in your blogging journey is coming up with new topics to blog about.

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There are plenty of keyword research tools in the market and there are plenty of ways to find out what people are searching for. But the biggest issue is that you have to manually sort through all of them.

I have used various keyword research tools such as Google’s keyword planner, KeywordTool.io, Long Tail Pro and so on. Each of these tools throws me 100s of keywords at a time and I have to manually find out which are the keywords that have good search volume.

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One of the things webmasters and bloggers should always track is: what visitors and readers do at their website. The web has a couple of tools which help you observe and know reader behavior and Hotjar is one of them.

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Hotjar is a powerful tool that combines a variety of features such as; Visitor recordings, Heatmaps, Form analytics, Feedback polls & Conversation Funnels.

Of course you can use and pay for these tools separately, however, Hotjar avails all these amazing features in a free plan that can support upto 2,000 visitors!

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LuckyOrange Review – Track User Behaviour On Your Website

by Deepak Kanakaraju on January 16, 2016

LuckyOrange is a analytics and user behaviour recording tool that helps you analyze your user behaviour and make improvements on your website.

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There are many similar tools which help you do the same but if you want accurate analytics, a lot of options, easy to use dashboard and most importantly, a low price then LuckyOrange is your best bet.

You can sign up for a free 7 day trial of LuckyOrange and you don’t even need a credit card. After that the basic plan is just $10 a month. For many marketers, the 7 day free trial is more than enough to get significant insights from the tool.

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Inbound marketing cannot be executed without good content. If you need content for your inbound marketing efforts, you should either write it yourself or get it done from freelance writers.

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But getting content done from freelance writers has its own problems. Their availability is limited and they may engage themselves in other projects if you are not giving them consistent work.

I have always hired writers for my blog from job boards, my own blog’s audience and through my network. I have not had a single writer stay with me for long. Usually, they get diverted to something else within a few weeks.

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