Facebook Ads

In the past few months, I have been very aggressive with Facebook Ads. I use many channels to build my email list, but Facebook Ads is the primary source. I get people into my list by enrolling students for my free digital marketing course. I deliver the course via email, and that builds a rapport on a personal level.

Some of my students who like my teaching style enroll for my paid courses. These paid courses pay the bills for the Facebook Ads which advertise my free digital marketing course. I also pay other bills like web-hosting, email marketing, etc. with the revenue from paid courses. (If you have noticed, I do not have many ads on my blog).

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Why Does Your Facebook Ad Cost Increase Over Time?

by Deepak Kanakaraju on November 21, 2016

Facebook is one of the best platforms to advertise your products or services online. Their targeting options are insane and the cost of advertising to a high-quality audience is the lowest compared to any other online channel.


A lot of digital marketers get excited when they start advertising on Facebook. They get surprised by the low cost of reaching people and start dreaming of conquering the whole world. However, within a few days, their dreams are shattered because they start observing that their click costs are going up and the conversion ratios are going down.

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