Articles on Blogging & WordPress

Here you will find articles in the blogging category. If you are looking for help in setting up your blog then you are in the right page. I have written about blogging tips, how to create your own self hosted blog and more!

How to Drive More Traffic to Your Blog Posts with Outbrain

by Deepak Kanakaraju on January 11, 2017

When you are a blogger, your primary motivation depends on how many internet users read your posts. Every blogger wants to grow a subscriber base over time, and if you reach a good number like 100,000 subscribers, you’ll keep growing without the need to hunt for new audiences. But the biggest question is: how to get to a number like 100,000 subscribers.

People will subscribe to your blog only if they like your content. And to have a chance at liking your content, they have to discover it first. That’s why, in the first few years of blogging, you’ll have to focus on marketing your content to a new audience and growing your subscriber base.

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pradeepToday, I had a chance to interview Pradeep Kumar is the CEO & Founder of Slashsquare, an Indian Blog Network and a Web Consulting Firm.

He is one of the top bloggers from India and I picked his brain to get some of his learnings and experience in blogging & digital marketing.

He has developed successful content brands like HellBound Bloggers (HBB), MoviesDrop and DeviceBAR, and he is in the process of creating upcoming brands like FoodGravy, BookWritten, GameThem, Photovity, MusicBooze, and more!

Deepak: When does a blogger become truly successful? What metrics according to you determine success? Is it traffic, branding, revenue or something else?

Pradeep: I always see a Blogger as a Teacher, as someone who teaches millions or even billions. You can be a Blogger or even a Businessman, your success shouldn’t be tagged by money, sales or popularity, it should be your readers/customers.

Your focus should be on helping them or solving their problems. See what they want, analyse their needs, provide them suitable answers. Their satisfaction should be your success.

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How do you decide the font, line spacing and the content width for your blog or website content? If you were like me, you probably went ahead with what you thought was the best for your users. And more often that not, the choice represents our own tastes when choosing such elements for our content properties.

the golden ratio

It is time to stop guessing and start taking decisions based on mathematic and scientific principles. Let me introduce you to golden ratio typography. Before we get into what is golden ratio and golden ratio typography, let me first show you the results I got after implementing this typography on my blog.

How Golden Ratio Typography Helped This Blog

I changed my blog’s typography on December 22nd 2014 to golden ratio. I have compared the 30 days before and after this change. According to Google Analytics, my readership has improved by 45.72%.

golden ratio improvement

I have taken time spent on the site as the core indicator of readership. Since the content in my blog is more comfortable to read, people are spending more time on the site.

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I have been blogging for the past six years now (Since 2008). During this period, I have set up a lot of blogs. Some of them succeeded spectacularly, such as BikeAdvice.in and this blog DigitalDeepak.com. Some of them are performing moderately and continue to bring in passive income till today. Some of the blogs are for non-profit initiatives. Some of them died due to a failed revenue model, but they gave me experience.

Businessman Brainstorming About Blogging

A lot of people have asked me to publish a comprehensive guide to setup a self-hosted blog on a custom domain name. I have helped many people setup blogs. But surprisingly I never wrote an article about it, until now. Better late than never.

Here’s is a comprehensive guide to setting up your self-hosted WordPress blog on your own domain. I have tried to keep it short and simple. But if you find yourself stuck in some place, just leave a comment below, and I would be happy to help you.

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