About Deepak Kanakaraju
Hi, I am Deepak Kanakaraju, a digital marketing consultant from Bangalore, India. I write, speak and consult on digital marketing. I am a digital marketer by profession and a biker by passion!
I have been in the digital marketing field since 2006. I had my own online publishing startup (BikeAdvice.in) and had an exit from it in 2012. I have worked as a digital marketer with Theorem, Practo.com, Exotel, Instamojo.com and Razorpay.com.
I have consulted more than 20 businesses on their digital marketing strategy – including some big names like Zivame.com, Homeshop18 and YourDost.com
DigitalDeepak.com is now ranked as one of the top 10 digital marketing blogs in India and it has become a well known brand. It started as a personal blog where I used to write notes on digital marketing for my future reference.
I am an integrated digital marketer. I use all the digital marketing tools in such a way that it complements each other and brings BIG results. You can learn more about my integrated digital marketing framework from this article.
I have also launched a free digital marketing course to help people learn digital marketing. Stay tuned and subscribe to my blog to learn the latest stuff in digital marketing. 🙂
The Long Story
Not everyone can plan their future and drive their lives as they want to. We plan something but life has something else for us. I got into the field of digital marketing by accident. It was not planned. However, I am happy where I have reached. There are certain forces which channeled my energy and brought me here.
I joined college in 2004. I knew that computer science and coding was not my cup of tea. My dad has a small construction company in my home town Salem. So I thought, I could join his business if I couldn’t get a job. So I opted for Civil Engineering. I was also interested a little bit in the area of house construction because I used to visit my dad’s projects. I really loved certain subjects in my engineering such as Fluid Mechanics and Engineering mechanics.
In 2007, I got a job offer for Rs. 2.75 Lakhs per year ($4000 a year!) from a company called Caritor. (It was later acquired by Keane and then Keane was later acquired by NTT data). At that time, the demand in the IT sector was so high that companies were hiring students from Civil, Mechanical and even Chemical engineering disciplines.
I graduated from college in 2008, but the recession in US was at its peak. That delayed the joining dates for the students by 1-2 years. I finished college, I had no job, had to wait for a year to get the joining date and my dad’s company wasn’t big enough for me to engage myself full time. All that empty space and time had to create something out of it.
I was a regular reader of Chip and Digit magazines at that time. I came across an article which talked about how one can earn revenue from blogging and AdSense. I got inspired. If I could earn some money from home then it would be nice. I need not depend on my dad for pocket money.
The first try was opening a blog at Blogger.com and opening an AdSense account to place ad blocks on the blog. I made a dummy blog and put the ad codes in it (at that time AdSense accounts were approved for everyone who applied). Eventually I learned that one needs a lot of traffic to earn revenue from ads. And to get a lot of traffic, one needs to have quality content. I also learned that it is always better to have your own domain so that you can control the brand.
I was very interested in motorcycles from that time. I used to spend hours reading motorcycle magazines and watching videos online. I observed that there was no website in India dedicated to motorcycles and reviewing Indian motorcycle models. That was the time when the idea struck me: I could start a blog about motorcycles. I was inspired by CarAdvice.com.au. So I started BikeAdvice.in. That’s how my first business was born.
The BikeAdvice Story
This section will be updated soon 🙂
Want to Reach Me? Email to:
Vijay Sharma, Co-Founder – Exotel.in
“Deepak was one of the few folks whom when I spoke to, knew more about Digital Marketing than most would, he had a keen understanding of the entire funnel, both inbound & outbound (digital). Simply put, he has done a lot of experiments and knows how to continue to do them. He’d be a great digital marketer to have on the team.”
Mithun Rao, Brand Marketing and Communication specialist
“Deepak is the only person I have met who has so much knowledge and experience in Digital Marketing. His experience as an entrepreneur, digital marketing consultant and as an associate manager is of immense value to any organization he works for. There are very few people today in the industry with such a blend of knowledge, experience and leadership capabilities. It was good to know him and work with him during my tenure at Theorem India Pvt. Ltd.” –
Deepak is a wonderful guy to work with. He has a very good knowledge towards Search marketing and can deal the things with the latest Market trends.He is a proactive and tireless contributor who would make a great addition to any team.Though he’s never one to draw attention to himself, his positive attitude and the respect to others feel towards him are palpable. I would highly recommend him for any Search related works, as he naturally rises to the occasion when presented with something he is passionate about.