Digital Scholar – An Agency Styled Digital Marketing Institute in Chennai

Digital Scholar is a premium digital marketing training institute in Chennai. It is the first institute in India to adapt agency-style learning. Here, I will be discussing the unique modules and the benefits of taking up the digital marketing course at Digital Scholar and how this institute is going to be a gamechanger in the digital training industry. Hi! I’m Sorav Jain, a digital marketer based out of Chennai. For those of you who don’t know me, I have been doing digital marketing for almost 12 years now. I’ve authored several books on digital marketing, trained more than 100,000 students …

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Top 10 Digital Marketing Agencies in Delhi

Today, marketing isn’t the same as it was a decade ago. With the internet ruling our world, businesses have undergone a massive transformation, and so has the marketing techniques. Thanks to the increasing proliferation of the internet and smartphones in every aspect of our lives, we now spend a significant amount of time ‘online’ in the digital realm. Enter, Digital Marketing. Digital technologies have compelled businesses to shift their focus from profit-maximization to optimizing customer satisfaction. Thanks to digital technologies, customers are now more aware. They are able to connect and engage with brands like never before. In such a …

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Top 10 Digital Marketing Agencies in Pune

Which is the one place where you will see words like these being thrown around? 492% increase in downloads with a 51% reduction in cost? Double the revenue! 69% decrease in cost per install. In the Galleria of Digital marketing hallways, slogans like these are common. In times when traditional marketing strategies have taken a back seat, digital marketing is luring companies, firms, and even medicine practitioners to adopt this into their marketing strategies and enhance their revenue. Digitalisation has taken over our lives and it is here to stay. Most companies will promise to provide you with end-to-end services …

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Top 10 Digital Marketing Agencies in Mumbai

Rapid digitization has engulfed every aspect of our lives in the past few years. We can now perform digital transactions, book travel tickets, purchase any product from ecommerce websites, record their grievances real time, connect with friends and even celebrities through various social media channels and so much more by simply tapping a few keys on our mobile screens. As people have moved online, brands and companies too have been forced to make this tectonic shift. Increasingly, brands need to adopt their marketing strategies which resonate with every aspect of the online consumer base, curate content keeping up with the …

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Indian Institute of Digital Education (IIDE) Review

The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere anytime soon. Though the market is bustling with digital marketing trends, the current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. The last time I was in Mumbai, I was invited as a speaker to an event hosted by the Ismail Community on “The Power of Digital” and one of my co-speaker (by coincidence) was Mr. Karan Shah, the founder of IIDE – Indian Institute of Digital Education. Being from the same field, we …

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OptinChat Review: Collect Email IDs of Visitors with AI Chat!

For most of the bloggers and publishers, the number one call-to-action on content pages is to get visitors to optin with their email IDs. Without building an audience, you cannot grow as a blogger, and one of the best ways to build an audience is to build an email list!

There are many ways get your visitors to optin. One of the most common methods is a lightbox modal that appears on the screen, either on page exit or after a few seconds of the website visit. But they are still forms and it can be a boring task to fill forms. Other methods include a top bar that collects email ID, modals that appear on link-clicks and optin forms below blog posts.

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Email Octopus Review: The Most Affordable & Reliable Email Marketing Tool

I’m a great fan of email marketing. Email is the most powerful tool that is available to digital marketers. When I say email marketing, I am referring only to permission-based email marketing. Sending unsolicited emails cannot be categorized as email marketing anyway.


My funnel starts when people subscribe for my free digital marketing course at Once they opt-in for the course, there is a drip email sequence of 25 lessons that goes out once every 2-3 days. This builds a strong relationship with my subscribers.

So far, Aweber has been the tool of my choice for sending emails. Aweber is really good at managing their email servers and they have one of the highest delivery rates in the industry. However, Aweber is not cheap. If you have 10,000 to 25,000 subscribers, you have to spend $149 a month. Beyond 25,000 subscribers they charge $8 for every additional 1,000 subscribers.

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