Ads are an integral part of marketing. Ads are the first touch point between a business and a potential customer. Writing an effective ad is an art and a science. A good ad is a result of understanding of the target customers, creativity from the ad copywriter and most importantly, the ad man needs to understand the fundamentals of advertising.
Having a strong foundation in advertising is an asset for any marketer or businessman. To build a strong foundation in the fundamentals of advertising we need to look at history.
Advertising came into existence when there was a possibility of sending the same message to multiple people at once – using technology. The first form of this technology was printing press. Then came the radio, then the TV and then the internet.
The mass media revolution is what has given birth to the concept of advertising. Before that, the only way was to sell at a market place or sell door to door.