As digital marketers who help businesses drive more traffic and conversions to their websites, we have a responsibility to ensure that our clients’ websites and digital presence across all channels are in top shape.
This includes top-notch content, smartly designed drip marketing campaigns, well maintained social media properties and of course a well designed responsive website which loads blazing quick and is hosted on reliable servers and is served on a fantastic domain name.
Hiring is a big challenge when growing a startup. Having worked in more than 5 leading startups out of which 3 were Series A funded and beyond, I have seen how much can go wrong if hiring is not done properly.
A company grows fast and becomes great with the right team members. A company can collapse with the wrong team members. A company can only grow as fast as the slowest person in the company.
The culture at workplace is one of the most important components of a fast growing startup. Culture is the invisible co-founder which keeps the company together even when the founders of the company cannot keep an eye on all the minute things that happen inside a company.
Here at the PixelTrack team, we believe in perfection, hard work, executing fast and failing fast. If we hire someone who has a different world view, our entire company would take a hit.
One of the biggest benefits of digital marketing compared to traditional marketing is marketing automation. Marketing automation not only helps in saving a lot of time that would otherwise be spent in manual tasks, but it also optimises itself and become efficient over time.
I have been using marketing automation for my business and for my clients for quite some time, and I keep forgetting that I take all these tools for granted. Sometimes when I go for a client meeting and show the possibilities of marketing automation, the people on the other side of the table or mind blown that such possibilities exist.
When I started advertising on Facebook towards the end of 2015, the cost was very reasonable. One of the reasons for the low cost of Facebook ads was because many people were not advertising in India. There was a general thought process that is spending power of Indian audience is very less.
However people have realised that, the purchasing power of the Indian audience has increased. People have realised the power of good targeting on Facebook, and Facebook has also made it very easy to have conversion optimised ads.
The advertising cost in 2018 compared to 2016 has doubled for my campaigns. But as many people think, this is not a matter of concern, because the purchasing power of your target market has also increased.
A while back you might have noticed that I launched an online tool called OptinChat. OptinChat is a chat based tool to collect information from website visitors. Before inventing and using OptinChat myself, I was using popup forms on my blog. As a general rule popup forms are seen as intrusive and doesn’t have a good conversion rate. I used to get around 5% conversion for an exit popup that I had placed on my blog.
I got the idea for OptinChat when one day I installed a live chat tool on my blog. I had some free time so I was interacting with the visitors myself. This was just an experience to check the response from visitors on my websites.
Most of the conversations started with me understanding that my visitors want to learn digital marketing. Then I would redirect them to LearnDigitalMarketing.com where they can sign up for a free course. As most of the conversations were repetitive, an idea struck me. Why can’t I automate this chat conversation using a workflow?