Digital Marketing

Conversion tracking is an important part of digital marketing. Without conversion tracking, you wouldn’t be able to measure your ROI on marketing. You may have spent $100 on Website A and $100 on Website B on display advertising. Website A may have given you 100 clicks and website B may have given you 200 clicks. Now this doesn’t mean that website B is giving you better ROI. How many people convert into customers is more important than clicks and leads!

Google Analytics gives a way to measure how many people converted from which source using UTM tracking codes. UTM, also known as Urchin Traffic Monitor are URL parameters which go in the URL. You need to build different UTM codes for different traffic sources. For example, here’s how my UTM code would look for Facebook Ads:

digitaldeepak.com/?utm_source=fb&utm_medium=ads&utm_campaign=blog

You can visit this page to build your own UTM coded URL. Google analytics and other analytical softwares such as Kissmetrics pickup this UTM tracking codes and give you information about the conversions.

Read moreTrack Who Converted from Where Using Advanced Lead Registration Forms

Inbound marketing and inside sales are great ways to keep the cash register ringing even when you don’t have field sales people and a huge marketing budget. But what if you do not have a blog to start with? Where would you generate leads from? Starting a blog from scratch, publishing content and getting inbound traffic takes years to master.

If you have a sizable marketing budget, you can buy a well established website, portal or a blog that has your target audience as followers. You can redirect the traffic from the blog to your sales funnel, offer something of value and convert them into your customers.

If you are operating on a limited budget, the only way to get a serious audience into your list is to tap into the audience of existing blog and list owners. This can be done with solo ads on email lists or by promoting your product or service at a high affiliate commission. 

Read moreHow to do Inbound Marketing if You Don’t Have a Blog to Start With

Marketing in one perspective is just communication – Communicating the availability and features of a product or service to potential customers. We encounter marketing messages every day. When you think about it, you would realize that most of the marketing messages are pushed to you and not requested by you. This is also termed as interruption marketing. TV ads, Newspaper Ads, Out door advertising, spam mail and so on are interruption marketing messages trying to get our attention while we carry on with our day.

For many companies this model works just fine. They out-spend the competition with the ads, they generate more sales and revenues and the cycle goes on. In certain cases, promotion of a product or service is not possible with the above method. A start up company who have come up with a new product or service do not have the marketing budget to out-spend the competition. Also the conversion rate on such marketing messages is extremely low because they are un-targeted. The marketing messages reaches a whole bunch of people who are not interested in the product or service.

Read moreWhat is Permission Marketing and How to Execute it Effectively

As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing.

Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future.

If you have a marketing background and want to become a digital marketing expert; you may be wondering which is the best way to go about it. There are several courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.

Read moreHow to Become a Self Made Digital Marketing Expert