Marketing in one perspective is just communication – Communicating the availability and features of a ...
How to Become a Self Made Digital Marketing Expert
Written by Deepak Kanakaraju Published on November 16, 2013
As consumers spend more time using the internet and less time with other channels – advertisers are also ...
Top 7 Digital Marketing Metrics Worth Losing Your Sleep Over
Written by Deepak Kanakaraju Published on November 5, 2013
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of ...
How to Optimize Your Website for the Search Engines in 2014 and Beyond
Written by Deepak Kanakaraju Published on October 10, 2013
Search engines and search engine optimization have come a long way since the past decade. Search engines came into ...
eCPM stands for effective cost per Mille (or effective cost per thousand impressions) and RPM stands for Revenue ...
Keyword List Refining – Finding Out the Keywords that Bring Revenue
Written by Deepak Kanakaraju Published on June 20, 2013
Keywords are one of the most important data for an online marketer. Keywords find its way through PPC Ads, SEO, ...
Content Marketing 2.0 – How to Plan and Execute an Integrated Digital Marketing Campaign
Written by Deepak Kanakaraju Published on April 20, 2013
Digital marketing has a lot of modules in it. And each module is an ocean in itself. It is pretty difficult to ...