How do you decide the font, line spacing and the content width for your blog or website content? If you were like me, you probably went ahead with what you thought was the best for your users. And more often that not, the choice represents our own tastes when choosing such elements for our content properties.
It is time to stop guessing and start taking decisions based on mathematic and scientific principles. Let me introduce you to golden ratio typography. Before we get into what is golden ratio and golden ratio typography, let me first show you the results I got after implementing this typography on my blog.
How Golden Ratio Typography Helped This Blog
I changed my blog’s typography on December 22nd 2014 to golden ratio. I have compared the 30 days before and after this change. According to Google Analytics, my readership has improved by 45.72%.
I have taken time spent on the site as the core indicator of readership. Since the content in my blog is more comfortable to read, people are spending more time on the site.