How to Optimize Your Website for the Search Engines in 2014 and Beyond

content-marketing-seoSearch engines and search engine optimization have come a long way since the past decade. Search engines came into existence basically as the evolution of classified directories and yellow pages where people would go to find information about local businesses. Even I remember picking up the yellow pages book to find something that I needed.

Now I don’t think people use yellow pages anymore. But there are a lot of striking similarities between yellow pages and search engines. In yellow pages you would find some ads along side the “organic” results. Some of the will be targeted too! So the basic business model for both of them is: provide information that can be used and once you get the audience’s attention earn some revenue via advertising.

Search engines of today are just yellow pages with magic in it. You can think of them like the magic newspapers in the magical world of Harry Potter. Images move and text can rearrange itself! It is fun when you think about it like that.

The world wide web being so flexible not only displays business information through various websites but also hosts newspapers, magazines and BLOGS! Now with improving technology, the WWW is soon set to replace the TV as an entertainment medium.

Quality Search Experience

The responsibilities of the search engines are to organize the world’s information so that the most relevant information shows up when specific “keywords” are searched for in the search bar. Each search engine has a specific way to rank these results. Google, the search engine with the biggest market share, claims to have more than 200 unique ways by which they consider which website to rank first, which to rank 2nd and so on.

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How to Get More Views for Your Videos in Your Video Marketing Campaign

Key & keyhole with lightEarning views with video marketing might be tough the first time if you don’t know what you’re doing, but it’s about as easy as getting views and readers with any other type of marketing.

Before your first video is made, you should concentrate on building up a list. You can do this through forums, a squeeze page and many other mediums. This article will show you how to make your number of views explode with just a few simple steps.

1. Tell Your Followers

This step involves just telling anyone following you or interested in you about the video. You should send an email to your YouTube friends, to your mailing list, through your social media accounts and you should also embed the video into your blog for the most exposure.

This is the most basic step because you really aren’t doing that much. You don’t have to do any link building at this point, you’re just telling people about your new video.

2. Social Bookmarking

Social bookmarking might not be as good for articles as it was in the past, but it does a wonderful job with video marketing. Just go to about 20 different bookmarking sites or more and add your video URL. This also helps other people share your video because these websites are made for sharing.

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How to Create Animated and Professional Videos Using Apple Keynote

keynote-150x150This is a comprehensive and a detailed step-by-step guide on how to create presentation style words-and-pictures video using Keynote. Videos like these are becoming popular nowadays because they are more engaging than reading an article.

The Keynote software is similar to Microsoft PowerPoint for Windows, but has more features and capabilities for video creation than PowerPoint. Keynote is available in the App Store at a very affordable price of $19.99 for the Mac Operating system.

Keynote is not being advertised as a video creation software. Keynote is supposed to be a software for creating presentations but for more than 90% of the time I use Keynote to create amazing videos for my business.

The big advantage of Keynote is that it is can be a stand-alone software for creating videos. Which means that you need not combine the entire process with other video editing softwares such as a Camtasia or Screenflow (both are great screencast/screen recorders with editing features) to create the final video. The entire video can be made just using Keynote and the results will be spectacular.

Also the process is quick and simple. You may not be able to customise some parts of the video as much as you would like to but if you want to create a lot of informative videos quickly then Keynote is the software of my choice.

What Kind of Videos Can You Create with Keynote?

Before we start discussing about how to make videos with keynote, first let us define what kind of videos we will be creating using Keynote.

With Keynote you can create infomovies. Infomovie is a term that I coined which means an informative video. Just like infographics which is defined as the visual representation of data and information, an infomovie is an audio visual representation of information. An infomovie is basically a presentation style video with a voice over. It is a better way to read an article online. It is engaging and easy to learn the concepts which is attempted to communicate by the author.

Whether people call it by this name or not, most of the video sales letters are infomovies because there is no camera footage in the “video”. Video sales letters are usually the text in the sales letters with voice over and slides – which means, according to our definition, are infomovies!

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Your Video Marketing Doesn’t Need to be Viral

video-marketing“Viral” is perhaps the most overused words associated with video marketing. Everyone wants to go viral because everyone thinks that this is where the real money is.

While a viral video will probably make you a lot of money in display ads, you can’t say for sure that it helps increase your brand image or sales. It’s like trying to make a AAA blockbuster movie. Even those that follow the Hollywood formula and have an ensemble cast might fall on their face. This article will show you why video marketing doesn’t need to be viral, it needs to engage.

Engage the Viewer

The main thing that your video marketing needs to do is engage. Making a miscellaneous funny video might go viral for a short time, but will it be able to build your brand? Will it make people trust you? While there are some viral videos that have been able to really increase a business’s sales, the fact is that engaging videos are always the most dependable.

Video marketing is about making a series of videos. You can’t rely on one to lay the golden egg. You should make every video dependable, engaging and useful for your business. You can try making a viral video every now and then, but your main content should just try to engage.

Views are Earned, Not Granted

If you have tried video marketing before, then chances are that you probably didn’t have much success with your first video. This isn’t because the video is bad. It might actually be your best one. The fact is that most people don’t understand that they also need to market their video marketing.

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What is Inbound Marketing & Outbound Marketing?

With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; Inbound marketing seems to have got a lot of traction in the past 5 years.

inbound marketing

Marketing was just marketing and people really did not talk about Inbound and Outbound until recently. To understand what Inbound marketing is, we should first define Outbound marketing.

What is Outbound Marketing?

Outbound marketing is the traditional marketing that a lot of companies used to do (and are still doing) to market their products and services. Outbound marketing includes the following marketing activities:

  • Television Ads
  • Newspaper Ads
  • Radio Ads
  • Cold Calling to a list of prospects
  • Mass Web Display Advertising
  • Mass (Unsolicited) Email Marketing
  • Marketing via Trade Shows
  • Ads in Trade Publications and Magazines

The common thread in all the above marketing methods is that the prospective customer never asked for an interruption and communication of a sales message. Many people may wonder, is there any other way to market?

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