Inbound marketing and inside sales are great ways to keep the cash register ringing even when you don’t have field sales people and a huge marketing budget. But what if you do not have a blog to start with? Where would you generate leads from? Starting a blog from scratch, publishing content and getting inbound traffic takes years to master.
If you have a sizable marketing budget, you can buy a well established website, portal or a blog that has your target audience as followers. You can redirect the traffic from the blog to your sales funnel, offer something of value and convert them into your customers.
If you are operating on a limited budget, the only way to get a serious audience into your list is to tap into the audience of existing blog and list owners. This can be done with solo ads on email lists or by promoting your product or service at a high affiliate commission.