Career Opportunities in Digital Marketing – Workshop at Sona College of Technology

Yesterday, I had the opportunity to conduct a workshop at Sona College of Technology, Salem. The topic was ‘Career Opportunities in Digital Marketing’. More than 60 people attended the workshop and many were surprised about the new career opportunities available in the field of digital marketing.

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Apart from enlightening them about the new opportunities available, I also explained the various components of digital marketing and how can one become a digital marketing expert.

Towards the later part of the day, the focus shifted to personal branding and how one can do digital marketing for their personal brand. I showed them how they can register a domain, host a blog and start attracting traffic from day one.

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How to Automate Your Marketing & Sales Process with Drip Marketing Campaigns

If you are a business owner or a marketing specialist, I am sure you have heard of drip marketing. In this article, you will learn what is drip marketing, and how it can automate the overall marketing & sales process of any business.

drip marketing

The name drip marketing originated from drip irrigation where small amounts of water is released over time to nourish the plants or crops.

Drip irrigation for plants and crops is done by releasing small amounts of water (nourishment) at the right time and the right place (near the roots) so that there is no water loss in percolation and in evaporation. Healthy plants are grown with the least amount of investment and almost zero wastage of water.

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Ergonomic Table Height for Laptops & Desktops with Big Monitors

Ergonomics mean a lot to me. Working is not an easy thing. It takes mental focus, concentration and will power to get work done. There is no reason to make it even more difficult with bad ergonomics and a dull working space.

The height of tables has always been 30″ inches. It is the standard height for reading desks, dining tables and computer desks. Computer desks still have 30″ height but they have a keyboard tray which is at 26″.

If you are working with your laptop, the keyboard should be at 26″ high – which means the laptop needs to be placed at a height of 26″. But many offices, home offices and work desks at home still retain the standard height of 30″ and it is extremely unergonomic to have a keyboard at 30″ high.

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How to Integrate Google Analytics and Webmaster Tools

Google analytics and Webmaster tools are two great tools by Google which helps webmasters get insights about their website. However, they perform slightly different functions in how they gather and report data.

Website SEO (search engine optimization) analysis and process flat vector concept

Google analytics is more about what happens in your website once visitors enter your website. Webmaster tools is mostly about the Google search engine and what happens before people click on your website link.

Hypothetically, If you have no intention of getting traffic from the Google search engine, you would have no need of Webmaster tools.

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Get Your Pages Indexed Immediately with ‘Fetch as Google’ in Webmaster Tools

Unless your website gets thousands of visitors a day and is very popular, your new blog post or page takes time (sometimes a few hours to a few days) to get indexed in the Google search engine.

Here, I will show you a method to get your page indexed almost immediately. You can do it with the ‘Fetch as Google’ option in Google Webmaster Tools.

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It is recommended that you get your page indexed as soon as you publish it. This is important because someone else could copy your content, publish it on their website and get them indexed first.

The search engines could consider that page as the original or authoritative one and rank it higher than your page. This is only a theory, but many SEO experts agree that search engines do give weight to the page that is indexed first.

Read moreGet Your Pages Indexed Immediately with ‘Fetch as Google’ in Webmaster Tools