How to Add Google Custom Search Engine on Your Blog or Website

If you are a webmaster who manages a blog or a website, I am sure that you would have felt the need to search within your website. It’s not just you, your visitors would also want to search for articles within your website. You will be surprised at how many people use the custom search engine once you implement it.

google custom search engine

One way to search within a specific website is to use site:yoursitename.com in Google search. That would bring up results just within your website.

However, it is not obvious to your site’s visitors. If you want your visitors want to search within your website, the best way would be to implement the free version of Google Custom Search Engine on your website. There is also a paid version with extra features which we will learn about in the future.

Read moreHow to Add Google Custom Search Engine on Your Blog or Website

CrazyEgg.com Heatmap Tool Pricing, Features and Review

crazy-egg-logoI recently posted a long and detailed article about the importance of heat-maps for improving user experience.

I used the tool called CrazyEgg to get the heat map for this blog. This is a detailed review of the features and pricing of CrazyEgg heatmap tool.

CrazyEgg Pricing

CrazyEgg provides a 30 day free trial of their service and to activate it you would need a working international credit card. They will check if the credit card is active and they will start your trial.

crazyegg plans

You will not be charged anything upfront. But if you do not cancel your account, your recurring billing will be $108 a year or $9 a month effectively. In the basic plan you will be able to track and get data for 10 different pages.

Read moreCrazyEgg.com Heatmap Tool Pricing, Features and Review

How to Use Data from Heat-Maps to Improve User Experience & Conversions

Marketing is all about traffic and conversions. Traffic can be generated by targeting the right people at the right place & time. Conversion depends on effective communication & trust.

To get more sales, you can either work on increasing your traffic or your conversions. More traffic costs more money. But, conversions can be achieved with a few tweaks and doesn’t always cost money. There are different ways to improve conversion ratio, but the most common methods are split testing and heat-maps.

A conversion doesn’t mean a sale as most people assume. There are different types of conversions in the marketing funnel. An ad impression to an ad click is a conversion. An ad click to a free trial registration is also a conversion. A free trial user making a payment to become a customer is another conversion point.

Read moreHow to Use Data from Heat-Maps to Improve User Experience & Conversions

My Premium Domain Name Portfolio & Upcoming Projects

Domain names are the building blocks of the internet. A good domain name builds trust, communicates what the business does and sticks in your mind. It is almost impossible to build a great online brand without a great domain name.

The first domain name I registered was in 2005. I have acquired several good names since then. Some domain names have been developed into websites, and other names are just waiting for life.

Most of the domain names I own are .com names – for obvious reasons. (.com) being the first TLD and the most popular one, it always boasts more credibility and traffic compared to its poorer cousins.

One of my friends suggested that I should write a blog post showcasing my domain names and what I plan to do with them. So here it goes:

Read moreMy Premium Domain Name Portfolio & Upcoming Projects

MadMimi.com Review – Easy, Affordable & Reliable Email Marketing

Email Marketing is one of the most important components of Digital Marketing. But the problem with email marketing is that there are a lot of grey areas and things are not straight forward as we would like it be.

madmimi logoAs a basic rule for email marketing, you are not supposed to send a marketing email to a stranger without their permission. But many people do not follow this rule.

Postal mails cost money and hence we don’t get THAT much spam to our house or office. But emailing someone doesn’t cost anything and many people have abused that power to send spam.

Email service providers (Like Gmail and Yahoo) have developed a lot of tools to prevent spam in an automated way – but the problem is that many genuine emails also end up in spam.

And even with such strict spam filters, spam ends up in your Inbox! Because of this, getting 100% of your emails delivered, just doesn’t happen in today’s world.

Ideally, if no spam existed in this world, everybody should be able to send email using their own servers and privately hosted email clients. But since we are not in that ideal world, we have to rely on external mailing clients.

Read moreMadMimi.com Review – Easy, Affordable & Reliable Email Marketing