How to Integrate Google Analytics and Webmaster Tools

Google analytics and Webmaster tools are two great tools by Google which helps webmasters get insights about their website. However, they perform slightly different functions in how they gather and report data.

Website SEO (search engine optimization) analysis and process flat vector concept

Google analytics is more about what happens in your website once visitors enter your website. Webmaster tools is mostly about the Google search engine and what happens before people click on your website link.

Hypothetically, If you have no intention of getting traffic from the Google search engine, you would have no need of Webmaster tools.

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Get Your Pages Indexed Immediately with ‘Fetch as Google’ in Webmaster Tools

Unless your website gets thousands of visitors a day and is very popular, your new blog post or page takes time (sometimes a few hours to a few days) to get indexed in the Google search engine.

Here, I will show you a method to get your page indexed almost immediately. You can do it with the ‘Fetch as Google’ option in Google Webmaster Tools.

fetch google

It is recommended that you get your page indexed as soon as you publish it. This is important because someone else could copy your content, publish it on their website and get them indexed first.

The search engines could consider that page as the original or authoritative one and rank it higher than your page. This is only a theory, but many SEO experts agree that search engines do give weight to the page that is indexed first.

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Yesware.com Mail Merge Feature Review

Yesware.com is a great email addon which has tons of features, but the one I like most is the mail merge feature. With mail merge, I can send customized emails to a lot of people and they are going to be the same as sending an email to each of them individually.

yesware mail merge review

For example, if I have to send an interview request to 30 digital marketers, I need not manually send emails to all of them. Instead Yesware.com mail merge will do the heavy lifting for me.

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Are You Advertising on Google Adwords For Your Brand Keywords?

You may be running a lot of AdWords campaigns promoting different products and services, but have you ever thought about advertising for your brand keywords?

Multi-Ethnic Group of People and Brand Concept

More often than not, your website will have No.1 ranking in the organic search results when someone searches for your brand name. So you may have not considered running a paid ad for that. In this post, you will find out why you shouldn’t miss out running ads for brand keywords.

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How to Target Only Mobile Devices in Google AdWords PPC Ads

mobile adsAfter Google AdWords launched their enhanced campaigns, targeting only mobile devices has become tricky. The way Google has built the new Adwords interface and campaign settings hints that they want you to create universal campaigns which will run in all the devices, without much options for device targeting.

However I want to run the ad only on mobile devices. How do I achieve it? Right now there is no option to setup a campaign only for mobile and there is no option in the campaign settings to turn of computers and tablets completely.

There is an approximate work-around to target only mobile devices in Adwords PPC ads, and this is the method that I use. In the campaign settings you can change the bids for mobile devices, computers and tablets.

device settings adwords

If you are running a campaign only for computers and tablets, you can decrease bids for mobile by 100% which would turn of ads in mobile.

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