Today, I want to talk about why it is important to be an intelligent investor. But you might think that this is not for you because you do not have any money to invest. You might be in a position where you are yet to start saving money. That doesn’t mean you cannot be an … Read more
Every company, big or small, has a business account on Facebook at least. If it is a digitally advanced company, it might even have a Twitter handle and LinkedIn profile. Nowadays, it has become absolutely essential to invest in digital marketing to inform your customers about your online presence and enhance your brand visibility. To … Read more
As I am working closely with my Interns in the Internship program, I have realized one major thing. The most successful students are the ones who are ready to take calculated risks. The people who are not ready to take a risk and are looking for some guarantees – are not usually successful. In this … Read more
I did a webinar today morning on the various Digital Marketing Tools I use for my business. You can download this mindmap here. In this mind-map, I have classified the tools into the following categories. Market and Niche Research Tools Content creation and publishing tools Traffic generation tools Marketing Tools Sales Tools Reporting and Analytics … Read more
Are you afraid that your job is at risk? Are you stagnating in your career and your future in your industry is now looking doubtful? Are you struggling to get a salary revision and hesitate to demand it during such tough times? Do you want a steady source of income so that you can have … Read more
Have you ever given this a thought? Everyone is selling at some point or the other. Be it a product, an idea, or a service. Sales is an integral part of our life. How we do it is a skill. How to make people say yes is what makes a world of difference. Attracting your … Read more
One of the biggest challenges with Digital Marketing is getting high traffic. SEO is becoming difficult because of competition. Google is pushing down the organic results in favor of ad listings. Facebook ads are becoming costlier day by day because more people are advertising to the same audience on Facebook. (And people are using less … Read more