Deepak Kanakaraju

Deepak Kanakaraju is a Digital Marketing Consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He blogs about digital marketing tips at this blog DigitalDeepak.com. Contact him or learn more about him from this page.

Be Open to Opportunities and Connect the Dots Backwards

I’m a guy who advocates thinking big and having intimidating dreams. However, if you get too fixated at your dreams and goals, you might be hurting yourself. Its common among entrepreneurs to have an obsession towards dreams and goals. If the obsession is not balanced, it might hurt your chances of achieving your dreams. It is important to introspect because you might be over-obsessed without realizing it. When you develop an unhealthy obsession towards your goals, you become narrow minded. You choose a path and get fixated on it. You might still be making progress, but you might be in …

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Invest Time and Money in Learning new Skills

The world is changing around us faster than ever. The internet is hardly a few decades old and it has changed the way humans live in this world. Technology is growing at a faster pace than we could catch up with. Before the internet era, things did not change much. Life was pretty much the same. Things changed over half a century or sometimes a century. Invention of electricity, radio, TV and telephone did change civilisation for the better, but it happened over a long period of time. Nothing like what’s happening right now with the internet. When people carried …

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The Top 5 SEO Tools for Digital Marketers

SEO is one of the most mysterious areas of Digital Marketing. Most of the digital marketing verticals like paid advertising, email marketing and analytics are straight forward. You can always go back and refer to a document to understand how to do things. When it comes to SEO, there is a bit of mystery in it. Google doesn’t always tell you why they are ranking certain sites above you and when they change the algorithms. If you want to survive in the SEO game, you need to have good intuition, think like a search engine and use SEO tools to …

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Never Hire Your Friends or Family at Your Startup

As a founder of a startup company, entrepreneurs know the challenges involved in growing the startup. Things might look rosy from the outside, but founders know that they are on thin ice. Even if your startup has survived for a few years, you are always in constant threat of the business failing. Market changes, competition, government regulation updates, changes in the management team and many more threats are just around the corner ready to kill your startup. However, friends and family see you differently. As soon as you have a startup with an office and more than five employees, people see …

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Your Startup is Your Plan A. Have no Plan B.

Almost every startup founder goes through a phase of uncertainty. 95% of the businesses fail in the long run. When you are six months to one year down your startup, you will face a period where you think that all this might not work. And you will start thinking about a plan B. What if the startup fails? The tricky part here is that, your business is more likely to fail if you have a plan B. Entrepreneurship can be very hard and taxing for the founder. Entrepreneurship demands time, money and energy. Even if the startup is working well …

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