How to Build a Brand without Advertising

Building a great brand from scratch is the dream of every startup entrepreneur. If you are starting up, I’m pretty sure you want to build a brand that is friendly, well-known and stands for something beyond profits. In most of the cases, companies try to build a brand with advertising. They just pour money into different channels and show their logo to the maximum number of eye balls possible. But is it possible to build a brand just with advertising? To be honest, advertising has lost its effectiveness. Just because a brand’s logo is all over the place, it doesn’t …

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The Untold Secret to Entrepreneurship Success

There are many aspects to succeeding as an entrepreneur. There is no limit for the amount of advice we can get from books, training programs, online courses and videos on how to become a successful entrepreneur. But in the past few years of trying to succeed as an entrepreneur myself – I have realized one thing. There is one important element for entrepreneurship that no one talks about. And ironically, no one can talk about it. I picked this up from a movie I watched long back… “What is that one thing that once you say it, it ceases to …

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Digital Masters Conference – Chennai

I’m just back from a power packed event at Chennai – The Digital Masters Conference. After doing a conference at Mumbai on August 15th 2019, this is the second time we are doing it. The event was sold out with 700+ people attending the event. The Digital Masters Conference is conducted by an alliance of 9 Digital Marketers in India (The Digital Masters Alliance) in partnership with Success Gyan, India’s leading events company. The Digital Masters include me and 8 other Digital Marketing Experts: Avi Arya: Founder of Internet Moguls Sorav Jain: Founder of SoravJain.com and EchoVME Sanjay Shenoy: co-Founder …

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How To Create Content People Want To Read

You badly want it, don’t you? The power to capture the attention of your audience, make them sit and devour every word you write as if it is the gospel or the ancient secret of living forever. Unfortunately, it doesn’t happen. You spend hours choosing the topic, thinking about it and writing, but when you post it, nothing happens. You refresh the page as if you are waiting for the exam results, still nothing. It makes you wonder – where did all the people go? But it looks like people haven’t gone anywhere. The other guy posted a few minutes …

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Top 100 Digital Marketing Tools for 2020

Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyse its efficiency. These tools have literally shaped the digital marketing industry as we know now. I have been working on a course called Digital Marketing Tools Mastery and it will be launched in a few months. But as I was creating the course, I also did a lot of research about it and in the process I have identified the top digital marketing tools in each category of digital marketing. Here’s the list. This is a long post, …

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